How Brands Diversify - Part 2: Brand Dilution

NerdBrand Podcast - Episode 35
How Brands Diversify - Part 2: Brand Dilution
Brand Dilution
Brand dilution is from trying to push too far on extensions is what we’re looking for though. Join us as we share some brands that have done this, and what products they made. Brand dilution is also when there is over use or brand perceptions are lost.
Brands that have done this:

DC/WB with Batman.

Used too many times, and I think we’re getting fatigue. How many movies, video games, and animation series have we seen in the last 10 years?

Chasing the success of Christopher Nolans trilogy. (I only liked Begins and TDK.
Batfleck (he’s baaack)
Casting of new Batman films (not a fan so far)
Placing Batman in 3 films
Animation series produced (I loved the Batman Animated)
Games - over 40+ video games made!
Star Wars

In 2019: “I just think that we might’ve put a little bit too much in the marketplace too fast,” Disney CEO Iger told the New York Times.

Sony - Playstation

What is Sony known for? Most would answer Playstation or video game console. But has Playstation diluted the brand?
Other Brands that had success at diversification (brand extension) and failure (brand dilution) at this, let’s discuss:

Amazon Fire Phone
Harley Davidson Perfume
Cadbury’s Instant Potatoes
Crystal Pepsi
Virgin Water Filtration System
Dr Pepper BBQ Sauce
Coca-Cola Clothing
Windows Phone

Thank you for listening, and you can check out our podcast on the Top 5 most valuable brands in 2020 at https://nerdbrandagency.com/podcast for the latest episode.
Keep your NerdBrand Strong!

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