E56: What is Brand Voice and Tone? With guest Dana Herra of Herra Communications

Copywriting is an overlooked art. It’s both persuasive and technical. At the heart, it has to strike an emotional chord with your potential customers, and it’s not something just anyone can do.ABOUT OUR GUEST: Dana Herra"Copywriting is the delicate blend of art and science that makes customers reach for their wallets. No need to bring out the hard sell; when the right people see the right copy, they want to work with you. - Dana Herra"Dana is an experienced marketer. Award-winning writer. Born storyteller. Dana’s favorite fandoms are Doctor Who and Tolkien, and is a fringe member of the Marvel, DC, and Star Wars fandoms as well.Find Dana at https://danaherra.com/Connect with her on LinkedIn at https://www.linkedin.com/in/danaherra/--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support