E25: Transformers and Brand Transformation – Hasbro Studios ReBrand to Allspark

Hasbro Studios to Allspark:No one noticed that Hasbro RE-Branded their in-house television content production and distribution division to Allspark; formerly Hasbro Studios.“We are excited to refine our brand in the industry under the moniker ‘Allspark’, which is a fun homage to the life force in Transformers,” says Stephen Davis, Hasbro’s executive VP and chief content officer.What is a good reason to do a re-brand?Changing the publics perception can be one. The other is to launch a new product or service. Using Branding and PR you can get a launchpad for your Brand to gain traction.Things you did not know about TransformersHaving been around for 30 years, and 6 movies, what fun facts do you know about Transformers?Examples: Go-Bots are transformers now. Fans got to write some dialogue for the 2007 movie. The 2007 movie was supposed to be released In 2005 to celebrate the anniversary of the animated movie.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support