E16: Brand Launches, Brand Equity and 'Vettes!

This episode we're talking about Brands that launched that were awesome and review what they did, and how they launched publicly. As well as what Brand Extensions are plus how Corvette puts easter eggs in their cars. Not the candy kind.Key Brand Communication PointsBrand launches are always a nervous matter, so let’s discuss the steps before we share the Brands that did it well: Develop a launch communications plan. Define your key messages and tailor them to each audience. Talk to and train your internal staff FIRST. Be everywhere your audience is (social media). Be sure your creative is delivering the right message. Leverage key industry events. Sustain your communication efforts over time. Invest in identity standards.Read more on this episode at https://nerdbrandagency.com/--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support