NIRL 45 - Adam Montgomery on negotiating in the music industry

In this episode of Negotiation in Real Life, I speak with Adam Montgomery, the Founder, General Manager and Senior Booking Agent at Four Tone Artists. FTA is a Melbourne based booking agency that represents some of the best developing and established artists in Australia and New Zealand.

Adam started his career as a musician and for eight years was a member of the band Calling All Cars. The band had a successful career and were able to tour Australia and internationally on many occasions. Throughout this time, Adam acted at the band’s road manager. In this role he developed an acute understanding of the live touring landscape and established a deep knowledge of all facets that contribute to a successful tour and live business.

In 2015, Adam transitioned from musician to behind the scenes and started working as an agent at 123 Agency. While at 123 he quickly developed a reputation for signing new and breaking acts and began to experience success early in his career.

In May 2018, Adam took a giant leap and started his own agency, Four Tone Artists. Since its inception, FTA has seen considerable growth. Beginning with two employees and ten artists, the agency has grown to a team of five and now represents 40+ artists across all genres. While priding itself on being a boutique company, FTA is now the fastest growing agency in the country and is responsible for the live careers of world class artists that include: Slowly Slowly, Didirri, Maddy Jane, Hooligan Hefs and many more.

Adam is immensely passionate about Australian music. In particular, assisting young artists navigate and overcome the early career struggles that often present themselves. This approach has helped many artists along the way and established Four Tone Artists as a respected enitity and an agency whose reputation is built on honesty and integrity.

In our discussion today, we speak about …

- the importance of being yourself in a negotiation

- dealing with emotion in negotiation

- the importance of your negotiation reputation

… and much much more.

Connect with Adam Montgomery

LinkedIn: https://www.linkedin.com/in/adam-montgomery-372b9bb8/

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