Nauti Nerds
202 episodes - English - Latest episode: 25 days ago - ★★★★★ - 1 ratingA weekly must-listen podcast hosted by Nautilus Marketing founder, Tom Jauncey. A show full of marketing and business insights for the true nerd in you!
Tom shares stories on business, marketing and the life of being the Head Nerd at Nautilus Marketing along with useful actionable marketing tips each episode.
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Episodes
Awkward Sales Encounters
June 21, 2024 08:03 - 9 minutes - 22.5 MBImagine this: you're on a discovery call, thinking you've landed a potential client, only to discover the person on the other end is a sales coach offering unsolicited advice. His bait-and-switch tactic was frustrating, and his follow-up strategy could have been more effective. In this episode, I share some recent encounters with salespeople while searching for solar panel providers and the necessity of authenticity, being genuine and strategic rather than robotic and aggressive in sales. ...
Shady Agency Tactics
June 14, 2024 08:43 - 7 minutes - 17.8 MBPrepare to protect yourself against shady agency practices! In this episode, I tell a chilling real-life horror story from one of our American event venue clients. I share how their former agency's unethical tactics wreaked havoc on their business. I break down the alarming strategies this 'cowboy agency used,' such as holding the client's Google ad account hostage and making them buy back their data. I reveal the unethical practices going on in the marketing world and highlight why our f...
How Retargeting Ads Can Transform Your Business
June 07, 2024 09:40 - 7 minutes - 19 MBHave you ever wondered why some products seem to follow you around the internet? In this episode, I'll explain the essentials of retargeted ads and share how this ad strategy can help you maximise your marketing budget while keeping your brand top-of-mind for potential customers. I'll also share the technical details as I break down the nuts and bolts of setting up retargeting campaigns on Google, Facebook, Instagram, and more while explaining how to effectively use pixels and data analyti...
Mastering Digital PR
May 31, 2024 05:00 - 7 minutes - 19.2 MBUnlock the secrets to skyrocketing your brand's online presence through the power of digital PR. In this episode, I share how we transformed our business by responding to journalist requests on platforms like Harrow and Featuredcom. This hands-on approach has significantly increased our domain authority and rating, as well as high-profile brand mentions on major sites. Whether you're a marketer or a curious business owner, this episode will demystify link-building and provide actionable ad...
Conquering Imposter Syndrome
May 24, 2024 07:28 - 8 minutes - 20.4 MBStepping onto the stage at SEO Vibes in Poland, I was hit by an unexpected wave of doubt. Surrounded by industry giants, my confidence wavered—was I worthy to be here? In this episode, I share the reality of imposter syndrome, as I confess to grappling with it before delivering our agency’s presentation. Despite the jitters, we not only won over the crowd but also found ourselves in the midst of a game show that tested our SEO knowledge, sprinkled with a dose of laughter. Nauti Nerds is p...
The Truth About Ethical SEO & Agency Relationships
May 10, 2024 09:06 - 10 minutes - 23.9 MBHave you ever been lured by the siren song of an agency promising the moon, only to be left adrift in a sea of broken dreams? We've all been there, and in this episode, I navigate the treacherous terrain of digital marketing agencies with an unflinching eye. I share the story of a skincare startup's quest for online dominance and the harsh realities of the ad spend they were told could make them kings. I explore the value of honesty and realistic goals in building a client-agency relationsh...
Unleashing the Potential of Affiliate Marketing
May 03, 2024 09:48 - 9 minutes - 23.1 MBLearn the secrets of skyrocketing your e-commerce success by mastering the art of affiliate marketing. This strategy is changing the game for businesses everywhere, and in this episode, I'll share stories and strategies that showcase its vast potential. You'll discover how to seamlessly integrate affiliate programs into your WooCommerce, Shopify, or Magento platform. The best part? You can achieve all of this without the steep costs of conventional advertising. Nauti Nerds is produced and...
Mastering Lead Generation
April 26, 2024 08:16 - 10 minutes - 24.8 MBUnlock the secrets of lead generation mastery and learn top-tier strategies that will transform your service-based business. In this episode, I share insider tips on successful cold email campaigns and the secrets behind our niche-specific email strategies that have been reeling in leads like a pro fisherman on a sunny day. I reveal how appointment setting can become your new best friend, thanks to tools like Calendly's round-robin system, ensuring your business development team is always ...
Crafting a Bulletproof Business
April 19, 2024 08:03 - 10 minutes - 24 MBAfter navigating the business world's stormy seas, I can't emphasise enough the life raft that is comprehensive business insurance and a solid legal team. In this episode, I reveal the hard-hitting lessons I learned and why entrepreneurs shouldn't set sail without the right coverage—from the intricacies of legal insurance to the necessity of cyber and public liability protection. Nauti Nerds is produced and managed by Urban Podcasts.
Creating Marketing Campaigns for Restricted Industries
April 12, 2024 08:56 - 11 minutes - 28.3 MBUnlock the secrets to thriving in the tightly regulated terrains of CBD, erotic services, and medical marketing. In this episode, I navigate the labyrinth of strict advertising rules. Prepare to discover how savvy SEO, dynamic digital PR, and cunning link-building can elevate your brand's online visibility without crossing the regulatory red tape. It's all about outsmarting the system, measuring success with cold, complex data, and keeping your marketing mix as diverse as your audience. Na...
Navigating Self-Perception & Success Beyond Social Media
April 05, 2024 08:21 - 10 minutes - 24.6 MBPeering through social media's looking glass, I saw my reflection distorted by the sheen of others' success stories. It was a moment of reckoning that many entrepreneurs know all too well—the feeling of falling short amidst the parade of perfection on our feeds. In this episode, I explore how social media shapes business owners' self-perception. With raw honesty, I dissect the emotional impact of online comparison, sharing lightbulb moments from therapy sessions and a candid look at how bus...
Decoding SEO: The Impact & Ethics of Buying Backlinks
March 29, 2024 07:41 - 8 minutes - 19.9 MBUnlock the mysteries of SEO as I dissect the contentious practice of buying backlinks for a sharper competitive edge. In this episode, I unravel the intricacies of off-page SEO manoeuvres like link building, digital PR, and guest posting and how these play pivotal roles in skyrocketing website performance. Nauti Nerds is produced and managed by Urban Podcasts.
Outsmarting Google's Algorithm with Localised Content
March 22, 2024 10:21 - 8 minutes - 19.7 MBEver wonder how to make your website the talk of towns across the UK? Buckle up for a journey into SEO with a local twist as I reveal the map to digital domination with location-based landing pages. In this episode, I explain how targeting broad city names and niche local terms can catapult your site to the top of Google. Prepare to be enlightened by our strategy, which is not only rocketing us up the rankings but also keeping our content fresh and our readers riveted. Nauti Nerds is produ...
Mastering Google's Algorithm
March 15, 2024 09:24 - 10 minutes - 23.8 MBUnlock the secrets behind Google's latest algorithm tweaks as I guide you through the maze of AI-generated content and its potential pitfalls. In this episode, I share true stories of websites that have vanished from Google's radar due to AI overuse and arm you with the knowledge of how to blend human ingenuity with machine efficiency. Nauti Nerds is produced and managed by Urban Podcasts.
Custom vs. Theme-Based Websites
March 08, 2024 11:28 - 10 minutes - 24.1 MBUnlock the full potential of your business's digital identity as I unravel the complexities of website development. In this episode, I compare the worlds of custom and pre-designed websites while sharing how your online identity can shape your business’s future. Whether you're considering a brand refresh, an upgrade, or toying with the idea of hopping from WordPress to Wix, I've got you covered and share my insights on best practices in web development. Nauti Nerds is produced and managed...
Trusting Others to Propel Business Success
March 01, 2024 11:31 - 8 minutes - 19.4 MBHanding over the reins of something you’ve painstakingly built can feel like letting go of a part of yourself - that's the leap of faith I took when introducing an Operations Manager to our squad of nerds. In this episode, I wanted to share the transformative power of delegation and the exciting growth it's spurred within our business. With new project and account managers on board, we've seen firsthand how entrusting others with key responsibilities boosts service quality and affords us th...
Mastering Company Culture
February 23, 2024 08:01 - 11 minutes - 27.6 MBHave you ever walked into an office where the air practically buzzes with positivity? That's the gold standard we're all chasing, and in this episode, I'm letting you in on the formula for a workplace that thrives on happiness and success. Our Netflix sessions aren't just about binge-watching; they're about building bonds, and when it comes to transparency, we're fostering a culture of recognition and shared triumphs. I'm sharing how a positive work culture isn't just good karma—it's good ...
The Art of Birthday Connections
February 16, 2024 10:35 - 7 minutes - 18.7 MBHave you ever felt the warm fuzzies when your favourite cafe scribbles a "Happy Birthday!" on your cup? That's the power of personal touch I'm unpacking in this episode of Nauti Nerds as I share tales from my recent birthday with you. You'll learn how a simple text from my skin clinic and a handwritten card from my chiropractor weren't just well-wishes, they were masterstrokes of marketing genius. It's time to get crafty and personal with your client outreach, and I'm here to show you how a...
Exposing the Dark Side of Influencer Marketing
February 09, 2024 09:03 - 6 minutes - 15.3 MBWhen we were recently approached by a big-name influencer agency, the glitz and glamour quickly dissipated as we delved into the murky waters behind their marketing strategies. The revelations were alarming; from before-and-after weight loss deceptions to fake medical endorsements, the ethical lines blurred into nonexistence. In this episode, I peel back the curtain on the troubling tactics used to peddle health products on social media, revealing the unsettling truth about the content that...
The Dark Side of SOME Marketing Agencies
February 02, 2024 09:28 - 11 minutes - 28.3 MBHave you ever found yourself locked in a deal that seemed too good to be true, only to discover hidden traps? That's the reality for many clients who partner with certain marketing agencies, a truth I've witnessed firsthand. In this episode, I share the unethical practices lurking within the industry, from suffocating contracts to the false allure of inflated stats. I tell a harrowing tale from a law firm that learned the hard way how a once promising partnership can crumble when profits tr...
Maximising Revenue Through Strategic SEO
January 26, 2024 08:29 - 7 minutes - 17.4 MBCould your website be the untapped gold mine you've been sitting on all this time? In this episode of Nauti Nerds, I'm getting into the nitty-gritty of transforming your digital presence into a revenue-generating powerhouse. I'm dishing out the secrets of niche edits, guest posting, and digital PR—tactical moves for your website that could add thousands to your monthly income. Nauti Nerds is produced and managed by Urban Podcasts.
Navigating Business Ownership Trials and Triumphs
January 19, 2024 13:39 - 7 minutes - 17.3 MBAs an entrepreneur, you must ride the ups and downs of running a business. It can be a challenging experience with moments of stress, isolation, and responsibility that can weigh you down. In this episode, I want to discuss the less-discussed side of entrepreneurship and how having a supportive network of fellow business owners can help you through it. Whether it's managing clients, staffing issues, or just navigating tough days, this episode will provide you with strategies to remain stea...
Mastering the Art of Content Creation for Business Growth
January 12, 2024 11:38 - 7 minutes - 17.3 MBLearn the secrets of building an authentic connection with your audience and discover why content creation is vital to your digital presence. In this episode, I discuss how investing just 10-15 minutes into content creation can significantly improve your brand's engagement without being overwhelming. From a podcast episode turning into social media gold to a law firm's TikTok dance-off, I reveal how content creation can help in marketing.
Maximising Brand Growth: Unveiling the Power of Podcasting and Video Content
January 05, 2024 08:57 - 8 minutes - 19.5 MBContent creation has significantly changed in recent years, and podcasting has become a viral medium. It provides a unique way to establish brand credibility and engage with existing and potential clients. The Nauti Nerds podcast has had an incredible journey, becoming a game-changer in our marketing approach, resulting in a 232% increase in listenership. In this episode, I discuss how podcasting can benefit your business and share real-world examples of how it has helped Nautilus Marketi...
Reflecting on 2023: A Year of Triumph & Not Being An Ars*hole
December 29, 2023 07:00 - 9 minutes - 22.5 MBAs the captain of the Nauti Nerds ship, I and the team have navigated Nautilus Marketing through a sea of opportunities this past year, and I can't wait to share some nuggets of our successes in this episode as I look back at what we have achieved in 2023. We're celebrating a 42% surge in revenue thanks to collaborations that have charted new territories, like our ongoing partnership with Amazon. I'm also tipping my hat to the brilliant crew joining us, and I'll share how I've embraced self...
Leveraging Live Chat for Enhanced Customer Acquisition
December 22, 2023 07:00 - 8 minutes - 20 MBHave you ever wondered if a simple tweak to your website could open the floodgates to a surge of customer engagement? That's precisely what happened to us at Nautilus Marketing. In this episode, I take you behind the scenes of our digital transformation, where connecting HubSpot's robust CRM service, combined with their live chat app and the power of Slack, led to a phenomenal increase in our website's conversion rates. However, it's not all about the tools; it's about the strategy. Timing...
The Unexpected Benefits of Business Conferences
December 15, 2023 08:46 - 8 minutes - 19 MBJust the thought of conferences made me roll my eyes - until a recent trip to a European marketing conference in Budapest turned that scepticism on its head. I was surrounded by savvy business owners, fellow SEO fanatics, and link builders, and even though the conference was primarily focused on the European market, I found a goldmine of insights that boosted my business. From casual chitchats to networking at parties, we struck gold in the relationships we formed. In this episode, I dive i...
Mental Health as a Crucial Ingredient for Business Success
December 08, 2023 10:38 - 9 minutes - 22.7 MBAs entrepreneurs, we know the struggles of balancing mental wellness and business responsibilities all too well. That's why I have implemented various self-care techniques and built a support system at Nautilus. In this episode, I share my strategies that have been instrumental in managing my stress levels and maintaining my overall mental health as an entrepreneur. I talk candidly about making therapy a regular part of my routine and how it's served as a release valve for my anxieties. I a...
Unleashing Power of PR for SEO and Branding
December 01, 2023 11:11 - 9 minutes - 23.2 MBUnlocking the hidden potential of PR can greatly benefit your brand's SEO and branding. In this episode, I will be exploring the various forms of PR, from traditional print press to the rapidly evolving digital PR. I will explain how these PR forms can increase your brand's visibility and authority. We'll also take a closer look at the impact of backlinks on SEO. Nauti Nerds is produced and managed by Urban Podcasts.
The Hidden Power of Audits: Boosting Website Performance & User Experience
November 24, 2023 09:18 - 10 minutes - 23.8 MBPrepare to decode the mystery of website audits! In this episode, I'll provide you with a clear understanding of the process of a website audit and explain why they are crucial for your business growth. I'll uncover the real power of website audits in boosting your site's performance and ROI, the various ways to conduct these audits and the importance of investing in a quality one. Nauti Nerds is produced and managed by Urban Podcasts.
The Importance of Patience in Agency Relationships
November 17, 2023 08:26 - 10 minutes - 25.1 MBIt's time to take on the topic of trust in digital marketing agencies, addressing why it isn't beneficial to shift from one agency to another constantly. In this episode, I expose the pitfalls of jumping ship, including overlapping resources and stagnant progress. We'll also examine the necessity of giving an agency enough time to do its work and how this patience can pay off in the long run. An effective digital marketing campaign can genuinely thrive with the right amount of trust and ti...
Decoding the Costs of Website Ownership
November 10, 2023 09:44 - 9 minutes - 22.1 MBIt's a question I get asked almost every day: "How much does it cost to build and maintain a website?" In this episode, I explore the costs of running a website and how you can budget for it wisely. I get into the nitty-gritty of domain name pricing and the importance of choosing a trustworthy hosting provider. I also highlight the extra costs you might not expect, such as backups, security, and emails. I also demonstrate the price differences between e-commerce and brochure websites and g...
Balancing Work Life and Setting Boundaries
November 03, 2023 16:00 - 9 minutes - 21.4 MBPicture this: we were pitching to a potential client when he dropped a bombshell, proudly stating that he expected his employees to respond to work queries even on weekends. It was a shocking statement that left me wondering whether we could foster a healthy business relationship with such an individual. In this episode of Nauti Nerds, I explore work-life balance and setting boundaries, not only with your team but also with clients and prospects. I share our personal experiences and the cri...
From Rivalry to Networking: A New Approach to Competition
October 27, 2023 05:45 - 8 minutes - 6.08 MBReady to shift your perspective on competition? In this episode, I share why I love stalking my rivals and why you should. It's not as sinister as it sounds, far from it, you'd be surprised by the invaluable insights you might gain. This episode of Nauti Nerds is about watching your competitors' actions, learning industry updates, and incorporating the best bits into your marketing strategies. Don't worry; it's not all spying and scheming. We'll explore the importance of networking and maki...
Cracking the Code of SEO Audits
October 20, 2023 10:11 - 8 minutes - 6.05 MBWondering how to maximise your SEO efforts and future-proof your strategy? This episode is a treasure trove of insights and tips as we immerse ourselves in the world of SEO audits, an essential and often overlooked aspect of SEO strategy. I'm taking you behind the scenes of our SEO audit process, showing you how our team meticulously examines websites to identify areas for improvement. You'll discover how these audits provide a snapshot overview of your website's performance, backed by data...
The Truth About Wix: From Skeptic to Partner
October 13, 2023 10:17 - 8 minutes - 6.13 MBIt's time to debunk some myths and set the record straight about Wix and its capabilities for website design. Forget what you've heard about Wix limiting SEO capabilities – I'm here to bust that myth with hard-earned insights from our experiences with SEO clients. I discuss the platform's all-in-one solution and how it provides everything from payment gateways to SEO tools, order management and hosting. This episode is your ultimate guide to understanding the value of Wix, its limitations,...
The Secret to Cutting Google Ad Spend
October 06, 2023 11:12 - 7 minutes - 5.94 MBHave you ever thought about safeguarding your valuable marketing budget from unnecessary Google ad clicks? Imagine a scenario where you can relax and witness an influx of leads without having to worry about wasting your budget on irrelevant clicks. Well, you'll be pleased to know that I've stumbled upon a new anti-click fraud service and in this episode, I'll reveal all the details on how we now save HUNDREDS of pounds every month while also enhancing the quality of our leads. Nauti Nerds...
Unlocking Brand Potential: Navigating Logo Design, Brand Voice & Style Guidelines
September 28, 2023 23:30 - 9 minutes - 6.89 MBRemember the last time you came across a brand logo that stuck in your mind? Perhaps it was the colours, the style, or the uniqueness. In this episode, we delve into the nitty-gritty of not just creating a brand, but crafting one that resonates, stands out and leads to long-term sustainability and profitability. We also tackle the often-overlooked aspect of branding - the brand style guidelines. We explore this invaluable tool that can aid not just your team, but also third-party collaborat...
A WordPress Security Blueprint
September 22, 2023 02:36 - 11 minutes - 8.34 MBFend off hackers and keep your WordPress website running smoothly with our rundown of simple yet crucial steps! In this week's episode, we pull back the curtain on WordPress security, dispelling misunderstandings and shedding light on how, with a little extra care, you can make your website fortress-like. We dive into the nitty-gritty of WordPress maintenance, from the need for unique admin usernames and passwords to the wisdom of changing your login URL. Discover the importance of regular...
The Power of the MVP in Marketing
September 15, 2023 07:50 - 8 minutes - 6.04 MBEver wondered how to make the most of your marketing budget without breaking the bank? That’s what we’re diving into on this week's episode, as we unpack the concept of a Minimum Viable Product (MVP) and its application in marketing. Together, we delve into how the MVP approach can be a game-changer for your business and you'll discover how this method can test new markets and industries without a mammoth initial investment. We also share a fascinating real-life case study from our client'...
Boosting Efficiency with Monday.com
September 07, 2023 23:15 - 9 minutes - 7.16 MBAre you looking to boost your productivity like never before? Do you desire a tool that's not just a project management system, but an all-encompassing platform for your business? This week, we share how we graduated from Trello and Slack and fully integrated Monday.com into every facet of our business. From CRM to project management, billing, custom automations and integration with other platforms like Google Ads and Canva, Monday.com has been a game changer for us and could be for your b...
Exploring the Potential of Direct Marketing
September 01, 2023 03:31 - 8 minutes - 6.13 MBHave you ever wondered how a stack of data can be transformed into a powerful marketing tool? Or how an event like Pride can become a platform for your brand to shine? Spoiler alert: we're unraveling the power of direct marketing in this week's immersive discussion. Tom unpacks the art of sending out physical mail shots, leaflets with call-to-actions and the potential of partnering with other brands to mutually amplify your messages. We're also spilling the beans on how to utilise events a...
Harnessing the Power of CRM Systems
August 24, 2023 23:30 - 9 minutes - 6.82 MBWe explore how CRM systems can revolutionise your business operations from forecasting to planning, lead tracking and even how to effectively use them for discount tracking. By sharing our personal journey using HubSpot, Tom reveals the value a CRM system can add to your business. We'll take you through the early stages of lead tracking for marketing success, exploring the critical role it plays and how you can streamline your business processes to boost lead generation strategies. Nauti N...
How Your Daily Life Can Fuel Powerful Content Creation
August 18, 2023 10:38 - 12 minutes - 8.72 MBWhat if the secret to compelling content lies in your everyday conversations? Bold statement, sure, but in this episode, Tom explores the power of real-life stories and experiences in crafting engaging content for your social media and websites. Ditch those stock images; authenticity is the new currency! Tom breaks down practical strategies to transform your daily dialogues, business meetings and client calls into captivating narratives for your audience. Nauti Nerds is proudly produced b...
The Power of Patience in SEO
August 11, 2023 05:38 - 12 minutes - 9.22 MBIn this week's episode Tom unlocks the secrets of SEO and discover the powerful impact of patience. Tom take us on a journey from Nautilus' humble beginnings to the present, illustrating how consistency and trust in SEO agencies can bring transformative success. Nauti Nerds is proudly produced by Urban Podcasts.
Unlocking the Potential of Micro-Influencers
August 04, 2023 04:46 - 10 minutes - 7.31 MBGet ready to unlock the true potential of micro-influencers for your business! In this episode, Tom explores how these influencers, while smaller in size, can deliver a more engaged audience for your e-commerce brand or startup. By partnering with numerous micro-influencers, Tom explains the process of tapping into diverse markets and significantly boosting your brand awareness. Plus, we'll discuss the best ways to repurpose the content created by these influencers to enhance your social ...
Busting Myths & Unveiling Truths About SEO
July 28, 2023 03:01 - 7 minutes - 5.83 MBIt's time to bust some myths! In this episode will bulletproof your understanding of SEO and set you straight on some of the biggest misconceptions out there. Tom exposes the misguided belief about keyword stuffing and its supposed effectiveness in ranking. Rather than an endless repetition of keywords, we'll explain how a balanced SEO strategy incorporating an optimal mix of keywords, backlinks and various other factors can truly make a difference. Tom also shatters the illusion that SEO i...
Unraveling Instagram's New Platform: Threads
July 21, 2023 03:16 - 8 minutes - 6.41 MBIn this episode, Tom untangles the buzz about Threads, Instagram's latest platform. Tom shines a light on Threads' potential for organic engagement, why social media managers should keep their cool when a new platform emerges, and how influencers, brands, and everyday users can capitalise on the opportunities it presents. Nauti Nerds is proudly produced by Urban Podcasts.
Diversifying Your Marketing Strategy
July 13, 2023 23:30 - 8 minutes - 6.18 MBFrom SEO to Google Ads, digital PR to traditional marketing - multiple fingers in pies can bring a lot of success to your business. By not diversifying your marketing strategy, you risk missing out on potential opportunities. In this episode, Tom explores why diversification is the secret ingredient to business success. Tom discusses the dangers of relying solely on a single stream of marketing and why it's vital to explore all avenues available. No matter the size of your business, from sm...
Unlocking the Power of Real-Life Content
July 06, 2023 23:15 - 7 minutes - 5.86 MBIn this episode Tom delves into the indispensable value of authentic content for your social media strategy. From the dynamic realm of TikTok to the idyllic streets of Instagram, Tom explores the reasons why dedicating resources to genuine content is not just optional, but essential for brands. Tom breaks down how you can repurpose and maximise content across multiple platforms and why social media is more about community and brand awareness than lead generation. Nauti Nerds is proudly pro...