Nata PR School (EN)
209 episodes - English - Latest episode: 6 days ago -Learn how to combine public relations and social media to make yourself known with the advice of an international PR expert who will reveal the pros's secrets.
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Episodes
191- Public Relations 101 - Episode 1
April 24, 2024 09:50 - 11 minutes - 26.1 MBThere's a particular mystery surrounding the profession of public relations. If you're not familiar with PR, the first thoughts that probably come to mind about public relations are: a personality or a company that is in hot water needs PR; executives who need to polish their image. You're right because we're talking about: crisis management, reputation management. However, for over 20 years, many agencies and numerous professionals have specialized in promoting consumer products. I'...
190- Public Relations to Tell Stories
April 17, 2024 09:50 - 8 minutes - 19.8 MBAlthough NATA PR agency is a leader in promoting high-end products in North America, it is always easier for us to interest the media when brands have a story to tell. The media loves: Founders who have a deep understanding of their product True stories behind the creation of a company or product Spokespersons who have real-world knowledge of their market and don't mince words At NATA PR agency, we are experts in supporting companies entering the North American market. We know how to te...
189- What are public relations for, exactly?
April 10, 2024 09:50 - 11 minutes - 25.3 MBWhat are public relations for, exactly? The simplest answer: Public relations are meant to make you known and increase your notoriety. Why? To gain the trust of your clients. When they find themselves choosing between you and your competitors' brand, the chances of them choosing you, if they've heard of you, are multiplied by: "80% of consumers say that familiarity with the brand (i.e., brand knowledge) makes them more likely to buy." Social Sprou But if you're like my relatives and f...
188- What is the link between public relations and marketing?
April 03, 2024 09:50 - 10 minutes - 23.4 MBDo you need help determining what sets public relations apart from marketing? Let me reassure you: you are not alone! First and foremost, I am a marketing professional, and during my training, we spent very little time on public relations. It was during my first job as a professional that I truly discovered what public relations is. You know me, I like to get to the heart of the matter quickly, so here it is: To give you a quick idea of what sets public relations apart from marketing, y...
187- Public Relations: An Investment or an Expense
March 27, 2024 09:50 - 8 minutes - 20.5 MBBefore the emergence of Instagram and TikTok, there was a very different understanding of public relations: We were held to visibility results (number of articles, major publications, etc.). Increase in visibility/awareness Sales related to our PR efforts were not the primary measure, as our clients understood that we contribute to sales rather than directly generate them. It's advertising that generates direct sales. However, with the advent of social media, the perception of the role ...
186- Public Relations in the Digital Age
March 20, 2024 09:50 - 10 minutes - 23.8 MBMany leaders and marketing professionals believe that social media has replaced public relations. "Why spend on public relations when we are well visible on the web and social media?" they think... "What does public relations bring in?" You would be surprised how many times I hear these misconceptions. So, I invite you, from listening to this podcast, to be part of the elite club. Even if you are just starting your business, do as multinational corporations and big brands, all of whom h...
185- Public Relations: Shock Treatment for Introverts
March 13, 2024 09:50 - 10 minutes - 23.7 MBWhen I was the marketing director, I firmly believed that one needed to have a flamboyant personality to become a public relations professional. I considered myself privileged not to have to "sell" my stories to journalists. If you've listened to episodes 135, 136, 137, and 179, where I talk about my discovery of public relations, you will see that, to my great surprise, I succeeded in getting my bosses, their projects, clothing collections, or record projects talked about very successfull...
184- Public Relations: Amplification
March 06, 2024 10:50 - 11 minutes - 25.4 MBAmplification is a term that has come to the forefront with influencers. Many of our clients "amplify" the content created by the influencers they collaborate with. You have probably seen social media advertisements where an influencer uses a foundation or extols the virtues of a product. Well, here, either the brand has, with the influencer's agreement: added advertising directly to the influencer's post; obtained the content produced by the influencer and turned it into an advertiseme...
183- Intelligent Public Relations
February 28, 2024 10:50 - 9 minutes - 22.7 MBUndoubtedly, you hear about artificial intelligence every day, just like me. I started to ponder what "intelligent" public relations would look like? Public relations like the ones we practice at NATA PR agency. Here's what came to mind: Intelligent public relations are: Thoughtful; Take the time to analyze the context; Don't follow trends. Thinking Thinking means making connections. And with the speed of social media constantly streaming content, thinking has become a luxury. A lu...
182- Public Relations: How Long Does It Take to Get known?
February 21, 2024 10:50 - 11 minutes - 25.5 MBYou're probably like me, and you love shortcuts. You may have discovered ChatGPT and the time and money it saves you. And here you are with your new product, program, or service that you're launching in a few weeks, and you want sales to be instantaneous. I understand you! And I would like to promise all our clients that in a few months, dare I say a few weeks, the major media will all be excited and will report and write articles about them. But although humans love the shortest paths,...
181- Public Relations: Is the Press Release Useful?
February 14, 2024 10:50 - 10 minutes - 24 MB"We've already sent out press releases and never received any requests. I've often heard this phrase from skeptical new clients unfamiliar with public relations. These are often companies that have invested little in marketing and advertising. Yet, they see their competitors getting media attention and being active on social media platforms. They want to do the same but are only sometimes willing to invest the time and money necessary for a public relations agency to develop a proper cam...
180- NATA PR SCHOOL: Doors are closing!
February 07, 2024 10:50 - 9 minutes - 22.9 MBAs you may know, our program aimed at getting you known and featured for free by journalists and influencers is in its 4th edition. The doors will close on February 13th, and given that I dedicate all my time to managing a relations agency, I don't know when I'll be able to offer this training again. I'm really looking forward to seeing you in class and helping you get known! Because the more people talk about you, the more you are featured on social media and online, the more you'll gain...
179- Public Relations: How I Discovered This Profession
January 31, 2024 10:50 - 10 minutes - 24.4 MBBefore becoming an expert in public relations and founding NATA PR agency over 20 years ago, I held the position of communications and marketing director for ten years, working for companies such as an opera house, a theatre, a record label, and a television production company. My last marketing job was for a clothing brand in Canada and the United States: Parasuco Jeans. As I only sometimes had the budget to hire a PR professional for my team or retain the services of a public relations a...
178- Public Relations are Like Going to the Gym
January 24, 2024 10:50 - 10 minutes - 23 MBI like to say that public relations is like going to the gym. You can read about the subject, understand the basic principles, and even discuss it with your colleagues, but if you never go to the "PR gym," you only grasp a vague theory. It's like reading about muscle development and never lifting weights to build them. Or, for those familiar with meditation, think about those who claim to have read about it and understand without ever having meditated for a single minute in their lives. ...
177- Public Relations in Less Than 2 Hours Per Week
January 17, 2024 10:50 - 9 minutes - 21.7 MBAre you, like me, looking for shortcuts to quickly understand and apply the basics of a new activity? Theory isn't your thing? That's precisely what has been on my mind for several years now. Whenever I need to learn and understand how to use a new tool, I turn to someone who can help me and teach me the shortest paths to achieve my goals. I remember asking a blogger (the influencer profession didn't exist yet!) to show me how to use Twitter. The same goes for Instagram and TikTok; there...
176- Public Relations: What Major Companies Do
January 10, 2024 10:50 - 10 minutes - 25.2 MBThere's nothing better to rekindle our inspiration than to take a closer look behind the scenes at major companies, those brands that evoke our admiration. Some may find studying the success of giants discouraging, but I suggest a change in perspective. Let's consider this exercise as simple and fun game. Why not choose to think that these success machines represent a world of possibilities? It's much more exciting than saying, "I'll never make it" or "it's impossible." After all, huma...
175- Why Learn Public Relations
January 03, 2024 10:50 - 9 minutes - 21.2 MBSeveral years ago, I was single and didn't take vacations. I didn't want to travel alone, having done it numerous times before, and I preferred occupying my mind with running my beloved business and promoting our clients. However, I felt a certain weariness and mental fatigue, and my brain needed a break. Like many of you, I have to make a living, and I don't have unlimited financial resources. I allowed myself to dream and let my mind imagine what I would do if I didn't need to work. I ...
174- Public Relations and Dreams
December 27, 2023 10:50 - 10 minutes - 23.3 MBDo you still have dreams to fulfill? Are you dreaming of new achievements, new experiences that excite you? Since the beginning of the pandemic, the world has undergone significant changes, and we find ourselves on the brink of an economic recession. Conflicts are shaking several countries, and human communities worldwide are affected by unspeakable atrocities. In my opinion, dreaming allows humans to: survive envision achieve It is not uncommon for many of us, caught in the work-famil...
173- Public Relations: Annual Goals
December 20, 2023 10:50 - 10 minutes - 24 MBHere we are, near the end of the year, and perhaps, like me, you are motivated by future prospects and the upcoming year. The ending year of 2023 has been filled with challenges for me: my partner left the company, and we had to find new offices for our teams in Montreal and Toronto. Some of our new collaborators struggled to integrate into our culture and create what we asked of them. We had to let them go. And not to mention the numerous changes on the client side, where we saw a turnov...
172- Public Relations: The Right Words
December 13, 2023 10:50 - 9 minutes - 22.6 MBIf you are an entrepreneur or even a young marketing director, it is highly likely that the sale of your services and products occupies your thoughts, perhaps even obsesses you. Increasing your revenue is undoubtedly a major priority. I completely understand! Have you noticed that certain words and phrases you use generate more interest, reactions, and even lead to sales? I would like to discuss with you the importance of words and how public relations can be a powerful tool to dissemina...
171- Public Relations for Clarity
December 06, 2023 10:50 - 10 minutes - 23 MBIt took me a while to succinctly describe what the field of public relations is all about. When you visit the websites of public relations agencies, you'll notice numerous creative descriptions to illustrate PR services. It's normal if you need help understanding what PR professionals do. I've explored various directions to describe our activity: - increase visibility - enhance brand value - boost notoriety. All of this is true but remains unclear to the majority. A reputable agency...
170- Public Relations and Differentiation
November 29, 2023 10:50 - 9 minutes - 22.7 MBDear PR Friends, if, like me, you own your own business and numerous competitors operate in your industry, could you tell me in a single short sentence what sets you apart from the competition? In what ways are you different? This is a consideration we don't take lightly at NATA PR agency. Every year, this theme comes up for discussion. What sets us apart from other agencies offering similar services? Every year, the answer to this crucial question varies and evolves. I felt the desire t...
169- Public Relations: The Necessary Tools
November 22, 2023 10:50 - 9 minutes - 21.1 MBOne of our students is ready to send out his press release. His superiors have asked him to do so as quickly as possible, before the opening of the new store. "Everyone needs to know that we have a new store," they tell him. After reviewing the essential information, my final question was quite simple: what images do you have on hand for journalists to illustrate their articles? My student had no images of the store or sketches, which are now computer-generated and provide a very close ide...
168- Public Relations: The Real Influencers
November 15, 2023 10:50 - 11 minutes - 26 MBOne of the great mysteries surrounding public relations professionals is undoubtedly everything related to their contacts and the famous lists of journalists, formerly known as the address book. And as perception and beliefs are often more powerful than reality, our clients believe, probably like you, that we know all journalists and influencers in the universe by their first names. They think that we know all the media in the galaxy and that we know exactly what is happening in real-time ...
167- Public Relations: Telling Your Story with ChatGPT
November 08, 2023 10:50 - 11 minutes - 26.1 MBI've already talked about my initial impressions of ChatGPT in episodes 140 and 161. Since then, I've extensively used this new tool, which has, in a way, become my new assistant for writing my podcast texts and translations. For those who may not know, I always record 2 podcasts per week, one in French and one in English. Once again, I've noticed that my curiosity has become increasingly useful. The fear of making mistakes or not knowing has greatly diminished over the years. It's simple,...
166- Public Relations: Getting Noticed
November 01, 2023 09:50 - 12 minutes - 27.8 MBWhen I talk to students from the NATA PR SCHOOL or entrepreneurs, one of the topics we often discuss is how to make sure our emails are read and generate interest. How to capture the attention of the media and influencers through public relations, but also how to get the attention of consumers. Although this is our profession, this step, which is also the first of the six-step NATA model, is one of the most important steps we use every week. Step 1 of the NATA model is this famous questio...
165- Why Take Advantage of Public Relations
October 25, 2023 09:50 - 11 minutes - 26.3 MBWhy Take Advantage of Public Relations Influence is taking up an increasingly prominent role, and you might be wondering why you continue to use public relations. This question is asked by several brands, including some of our clients. That's why I've decided to explore these questions with you. As many of you probably know, I am no longer at the beginning of my career, and I, like you, see how the web and social media are evolving. I'm certainly one of the last people at NATA PR to watch ...
164- Public Relations and Affiliate Programs
October 18, 2023 09:50 - 9 minutes - 22.4 MBHello PR friends! For this episode, I wanted to explore a topic that is relatively new to me and my team and is certainly evolving: affiliate programs. We understand the principles of these programs and have implemented them for a few clients. But we aim to make it a well-oiled and effective service to offer to our clients. Perhaps in a few months, I will have a different opinion of what many in the United States call "Affiliate PR." So, here's where we stand today and what I understand a...
163- PR and Coaching: Going Further, Faster
October 11, 2023 09:50 - 11 minutes - 25.7 MBIf you've been listening to this podcast for a while, you probably know that I'm a big fan of coaching, to the extent that I even obtained a certification from the Life Coach School. Several years ago, I became interested in the work of some American coaches who offered online training and were using Zoom long before the pandemic. One day, I wanted to enroll in the program of one of them, who had decided only to accept coaches into her program. Since I had already subscribed to her "self-co...
162- Getting featured by a journalist: A Privilege
October 04, 2023 09:50 - 12 minutes - 29.7 MBOne of these areas for improvement by our marketing friends is the belief that the media and influencers are obliged to talk about the latest developments in their company and that it's only natural for their CEO to be interviewed on the news. "My marketing friend told me, 'This TV show wants to discuss products made from oats, so it's obvious that they should feature our new locally made 100% oat-based drink.'" It's challenging to make them understand that things don't always go in the di...
161- The Impact of Artificial Intelligence (AI) on Public Relations
September 27, 2023 09:50 - 11 minutes - 26.1 MBWhen was the last time you successfully spoke to a receptionist in person? A position that has become exceedingly rare hasn't it? This type of job has vanished with the advent of personal computers that have infiltrated every worker's desk. I recall predictions of the disappearance of numerous jobs with the introduction of computers into the workplace about three decades ago. Indeed, several professions have disappeared or transformed: travel agencies and other services have become scarcer...
160- Public Relations: Getting Known, Why?
September 20, 2023 09:50 - 12 minutes - 27.8 MBWhen people ask me who I am, I often say that I'm an introvert on the path to healing through a public relations agency. Perhaps you're like me, preferring to stay at home rather than attend networking cocktails to tell your story. I understand you! But one thing is certain: every time I've challenged this deep urge to isolate myself, I've benefited from it. Even if I hadn't met any interesting potential clients at these events, I came back with an extra dose of energy derived from thes...
159- Public Relations to Get Featured, Even if No One Knows You
September 13, 2023 09:50 - 10 minutes - 25.2 MBYou might be observing your competitors or companies you admire, who always seem to be making headlines in the media and collaborating with influencers. And you wonder, how do they do it? One thing is for sure: it's not by chance that you read about their stories in the "business" section of the local newspaper. They've made strategic choices based on the following: Developing a Visibility Strategy Sustainability - Creating a Memorable Brand Combining Social Media with PR and Advertising...
158- Public Relations: How to Create Your List of Media and Influencers
September 06, 2023 09:50 - 11 minutes - 25.8 MBYou're probably like me, and when you don't know something you want to possess or new knowledge you'd like to acquire, there's always a little voice telling you that you won't succeed, that it's complicated and reserved for professionals who have studied in this field. But since the advent of the Web, my beliefs have changed because there's so much accessible information. Obviously, you need internet access, but once that step is taken, if you think about it, there's a true democratization ...
157- Public Relations: 3 Reasons to Use Them
August 30, 2023 09:50 - 12 minutes - 28.9 MBSuppose you've been following this podcast for a while. In that case, you should be able to name quickly, at your fingertips, three reasons why public relations remain valuable despite the digitization of media and the rise of social media. Let's have some fun. Even if you need to become more familiar with PR, I invite you to press the pause button on your device and jot down on a piece of paper or a blank Word document on your computer, the first three things that come to your mind. Give ...
156- Public Relations and the Electrification of Vehicles
August 23, 2023 09:50 - 11 minutes - 26.9 MBThe electrification of vehicles is experiencing significant acceleration, and we can undoubtedly thank Tesla, a company we all know for its significant contribution. If I were to ask you why the Tesla brand is familiar to you, you would probably respond with: Tesla was the first successful 100% electric car brand to occupy public space. Its founder, Elon Musk, is omnipresent. Tesla constantly generates discussions about its vehicles and has become the benchmark brand. If you are new to ...
155- The Role of Media and Social Media in Jean-Yves Dionne's Career
August 16, 2023 09:50 - 35 minutes - 32.3 MBFor this episode, I have the great pleasure of welcoming Jean-Yves Dionne, a pharmacist, speaker, trainer, scientific advisor in natural health products (NHPs), and, to me, a media personality, as he has hosted health chronicles on the radio for several years. Jean-Yves defines himself as a communicator, pharmacist, and expert in natural health products (NHPs) and Health. He is a speaker, trainer, researcher, documentalist, writer, and counsellor in the broadest sense in the field of Health...
154- Public Relations: Learning the Basics of PR 3/3
August 09, 2023 09:50 - 12 minutes - 29.7 MBIf I have yet to convince you in the previous episodes that learning the basics of PR will give you a strategic advantage over your competitors, this new episode should persuade you. Some of our clients may think, just like you, that public relations are only meant for those who want to attract the attention of traditional media such as newspapers, print magazines, television, and radio, which are supposedly becoming obsolete. However, this idea is completely wrong, and I am here to prove o...
153- Public Relations: Learning the Basics of PR 2/3
August 02, 2023 09:50 - 7 minutes - 18.2 MBYou may be wondering what PR (Public Relations) is about and why it's important to learn its fundamentals. In this podcast, I will explain how PR can be beneficial. Let me reiterate that public relations are much simpler than you think. In summary, this is precisely what we teach at NATA PR SCHOOL: making yourself known by investing less than two hours a week. Some individuals, including many business leaders, may consider PR outdated, but I want to emphasize that a television interview re...
152- Public Relations: Learning the Basics of PR 1/3
July 26, 2023 09:50 - 9 minutes - 21.7 MBLearning the basics of public relations will give you an edge over your competitors, and it's much simpler than you think. That's what I teach at NATA PR SCHOOL: how to integrate the fundamentals of public relations into your marketing plan in less than two hours per week. I used to believe this profession was reserved for those who had studied it for several years. But, between you and me, PR is a bit like accounting. When you start your own business, you may not have the budget to affor...
151 - The impact of social media on public relations
July 19, 2023 09:50 - 11 minutes - 27 MBThe impact of social media on public relations The world of public relations has undergone significant changes since the emergence of social media. There is material for several podcasts on this subject, and I already address some aspects in episode 149. Here, I continue my reflection with you on the impact of social media on public relations. With the rising popularity of Instagram, businesses increasingly turned to influencers to promote themselves and their products, leading to signifi...
150- Becoming a Public Relations Professional with Pamela Samedy
July 12, 2023 09:50 - 18 minutes - 16.9 MBHello, and welcome to the 150th episode of the NATA PR SCHOOL podcast. For this episode, I am pleased to host Pamela Samedy, a senior account executive at NATA PR. Pamela is an incredibly talented public relations professional. She holds a university degree in public relations and began her career at NATA, where she quickly climbed the ranks to become an experienced account executive (Senior Account Manager). She was recently recognized as Étoile Montante, an Emerging Star by Le Grenier au...
149- Does social media replace PR?
July 05, 2023 09:50 - 11 minutes - 27 MBWe know that social media has significantly impacted how businesses, organizations, and individuals manage their public relations. Sometimes, companies consult us and are convinced that social media will meet all their communication needs and allow them to reach their clients efficiently. However, it is important to note that social media does not replace public relations but expands and complements them. Here are a few points to consider: Not all consumers are connected on TikTok, Instag...
148- Public Relations - a press release is not an ad.
June 28, 2023 09:50 - 10 minutes - 23 MBWe all have an image in our minds of what a press release is. This communication tool is deeply ingrained in our collective unconscious. Yet, only some marketing professionals understand the purpose of such a document, which undoubtedly explains the confusion between a press release and an advertisement. My teams hear me talk about the confusion surrounding the use and content of press releases every week. We work closely with our clients' marketing departments, which is normal since public...
147- Public Relations - Nobody’s Waiting for Your Press Release 2
June 21, 2023 09:50 - 10 minutes - 24.9 MBUnless you are a publicly traded company required to disclose quarterly results or you are already well-known, know that no one is waiting for your press release. However, this does not mean that you should not communicate at all. On the contrary, if you don't, many of your competitors will, and they will occupy all the media space. I have already addressed this topic in Episode 122, where I present the angle of the press release, explaining that sending press releases is one of many thing...
146- Public Relations: Why Use a Spokesperson and How to Choose One
June 14, 2023 09:50 - 14 minutes - 32.5 MBPublic Relations: Why Use a Spokesperson and How to Choose One With the growing popularity of influencers, I wanted to discuss the use of spokespersons. When you engage an influencer and establish the terms of a contract in which they are to present your product and use specific key messages and terms, you are employing a spokesperson to represent you. Here are some tips for choosing the right spokesperson: Social Influence: Influential spokespersons can have an impact on consumer buying ...
145- Public relations to gain consumer trust
June 07, 2023 09:50 - 11 minutes - 26.1 MBBonjour, Hello and welcome to Episode 145 of the NATA PR SCHOOL podcast. Public relations to gain consumer trust Before the advent of the Web and the digitization of media, our public relations campaigns were evaluated in terms of advertising value. For example, if a quarter-page featuring a client's product were published in a magazine and purchasing that same quarter-page in the magazine cost $2000, we would multiply that amount by three, six, or even ten because it was commonly believ...
144- In the choice of a public relations agency, is bigger better?
May 31, 2023 09:50 - 11 minutes - 26.4 MBIs a large public relations agency better than a small one? Several factors come into play because each agency will have different strengths. I like to say that the perfect public relations agency is a bit like perfect love—it doesn't exist. But there is certainly an agency that is made for you! How do you find it? I suggest four tracks that will help you in your search for the perfect public relations partner: Flexibility and adaptability Feels like they have known you for a long time...
143- The Best Public Relations Agency: how to find it
May 24, 2023 09:50 - 14 minutes - 33.7 MBYou are in search of the best public relations agency and wondering how to navigate through all these agencies that, from the outside, seem similar and offer similar services. Of course, nothing beats a recommendation from a third party that you know, but even then, be cautious as the recommended partner may not be suitable. I have experienced this several times. The best agency for you is not necessarily the most expensive, prestigious, or award-winning one. No, the best public relations ...
142- Public Relations in just two hours per week with NATA PR SCHOOL
May 17, 2023 09:50 - 11 minutes - 25.3 MBIf you want to make your business known, increase your visibility in the media, and save time by quickly learning the basics of public relations, then NATA PR SCHOOL's courses are for you! With over 20 years of experience in the public relations industry, our agency is the only one at this professional level to offer free training to teach you how to get free media coverage. By following our courses, you can quickly master our 6 simple steps method and take advantage of our weekly coaching...