Narratives: The Podcast for Growing a Brand You Love
9 episodes - English - Latest episode: about 2 years ago -Narratives explores the way we interact with brands, our buying behaviour, and how to create killer brands with staying power – all while navigating the highs and lows of entrepreneurship. The podcast is led by Kate Bourque: a brand strategy nerd, psychology lover, designer and creative agency founder (Nioma Studio).
Narratives is a podcast about branding, understanding why we buy, and growing your business in a way that feels right for you. This is where building a purposeful brand meets growing a profitable business.
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Episodes
E08 - My Thoughts on "Pain Marketing"
January 26, 2022 05:00 - 9 minutes - 22.4 MBPain marketing – marketing where we highlight customer’s pain points. Is it bad? This week, we’re talking ethical marketing, and exploring the difference between pain marketing and shame marketing. Want to learn more about the podcast? Head to https://narrativesthepodcast.com Connect with Kate on Instagram at https://instagram.com/bykatebourque Follow for updates at https://instagram.com/narrativesthepodcast Narratives is a Nioma Studio podcast. Produced by Jason Barkhouse.
E07 - Your Brain on Branding: What These Brain Chemicals Can Teach Us About Keeping Attention
January 12, 2022 05:00 - 8 minutes - 18.3 MBWe’re talking about two important chemicals in the brain: dopamine and norepinephrine – and what they can teach us about keeping people's attention in marketing. Want to learn more about the podcast? Head to https://narrativesthepodcast.com Connect with Kate on Instagram at https://instagram.com/bykatebourque Follow for updates at https://instagram.com/narrativesthepodcast Narratives is a Nioma Studio podcast. Produced by Jason Barkhouse.
E06 - Standing Out in Saturated Markets
December 22, 2021 05:00 - 8 minutes - 18.6 MBYour industry is oversaturated, and that’s okay. There are ways to make your brand stand out in a crowded market! We’re talking positioning, competition, customer experience and all the good stuff that goes into creating a stand-out brand. Want to learn more about the podcast? Head to https://narrativesthepodcast.com Connect with Kate on Instagram at https://instagram.com/bykatebourque Follow for updates at https://instagram.com/narrativesthepodcast Narratives is a Nioma Studio p...
E05 - Embracing Change in Business
December 15, 2021 05:00 - 7 minutes - 16.5 MBLife is a series of constant changes, and business is not immune to that. We’re exploring transition, repositioning and of course; growing pains. Sometimes a simple shift in mindset is all you need to help you through the ever-evolving nature of branding and business. Want to learn more about the podcast? Head to https://narrativesthepodcast.com Connect with Kate on Instagram at https://instagram.com/bykatebourque Follow for updates at https://instagram.com/narrativesthepodcast N...
E04 - How Do You Measure a Brand?
December 08, 2021 05:00 - 7 minutes - 18 MBHow do you measure a brand? How do you know if your branding is even making an impact? I’m diving into the metrics you should analyze when it comes to measuring your brand’s performance and how to tell if what you’re doing is working. Want to learn more about the podcast? Head to https://narrativesthepodcast.com Connect with Kate on Instagram at https://instagram.com/katebourque Follow for updates at https://instagram.com/narrativesthepodcast Narratives is a Nioma Studio podcast....
E03 - Design and Buying Behaviour
December 01, 2021 05:00 - 6 minutes - 14.7 MBHow much does design influence what we choose to buy? Branding, packaging design and web design all play a role in consumer behaviour. Design is a powerful tool for selling, and there’s real research behind it. We’re exploring the science of decision making and how visual processing plays into that. Want to learn more about the podcast? Head to https://narrativesthepodcast.com Connect with Kate on Instagram at https://instagram.com/katebourque Follow for updates at https://instagr...
E02 - Personal Branding for Introverts
November 24, 2021 05:00 - 6 minutes - 16 MBWhether you have a business or not, having a personal brand can be incredibly powerful. If you’re a career-focused professional, it’s a good way to separate yourself from your peers and show off your skills. And if you’re a business owner, it’s another way to connect with your audience. But what happens if you’re an introvert? In this episode, I’ll be diving into how to create a strong personal brand in a way that makes sense for you and how to show up on social media authentically....
E01 - Brand Strategy Myths
November 15, 2021 05:00 - 9 minutes - 22.5 MBThere's a lot of talk about brand strategy these days, isn't there.. And for good reason! It's incredibly powerful for helping you get clear on your brand and attracting the right customers. With all the discussion, there are some myths floating around.. and some things I wanted to clear the air on. In this episode, I'm sharing the things I wish everyone knew about brand strategy. Want to learn more about the podcast? Head to https://narrativesthepodcast.com Connect with me on Ins...
Trailer - Narratives is Coming Soon
October 26, 2021 02:50 - 1 minute - 1.78 MBComing this November 2021. Led by Kate Bourque – a brand strategy nerd, psychology lover, designer and creative studio owner – Narratives explores the way we interact with brands, our buying behaviour, and how to create killer brands with staying power – all while navigating the highs and lows of entrepreneurship.