267 How many emails do I send each week when I have multiple segments?

Today's episode is inspired by an email I received from a farmer and podcast subscriber. It was a question about how many emails to send each week when you have different segments of audiences?

This farmer has three different "groups" of clients -- the 2024 CSA buyers, the 2023 CSA buyers who still haven't renewed, and the "cold" audience (people from previous years). 

Do you write weekly emails to all of them? Is it the same one? Are all subscribers created equal? Are all subscribers as valuable? What about those folks who haven't bought my stuff in years?...

Essentially Jodi wanted some guidance on how to talk to the different groups in her audience, and whether it was worth her time to do so.

I have a LOT to say about this question, including my definition of a "cold" audience member, as well as what value your email list has for you (even if they stop buying for a while).

How do you keep your list alive? Find out some guiding principles to keep your weekly email workflow from overwhelming you!!

PS: I have an ENTIRE 30-day project inside of Farm Marketing School called "The Weekly Email Challenge." It is AMAZING at teaching you some writing do's and don'ts.

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

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