Diplo’s Head of Digital Strategy and Benchmob Founder Jahan Karimaghayi on Winning the Internet

Music Business Podcast

English - February 06, 2020 11:00 - 1 hour - 114 MB - ★★★★★ - 53 ratings
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Previous Episode: Building a Successful Management Team and Record Label with EQT Co-Founder Henny Yegezu

Next Episode: How to Promote your Music and Grow a Fanbase with Red Light Management Marketing and Product Manager, Justin De Marco

In this episode of the podcast, we sit down with Jahan Karimaghayi, Founder at Benchmob. Benchmob offers digital and creative strategy to management teams, brands and artists including Diplo, Major Lazer, Flume, Dillon Francis and more. Jahan and his team have been involved in campaigns such as the infamous Diplo hacking the Jonas Brothers Instagram account as a part of the release of their single Lonely.

In this episode we discuss…

Creating cultural moments online Building a social strategy to grow your audience onlineBuilding a database where you can directly talk to fans including the growing strategy around text based communities. The value of long form content series for artists such Kenny Beat’s The Cave, Flume’s Adventures series and Diplo’s Favela on Blast. Approaching a digital strategy with global subculture in mind Influencer marketing strategies that work

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