How New Entrepreneurs Can Thrive – New Business Series

Every new business owner wants their venture to be a big
success, but for many, getting started on the right foot is often
the biggest challenge.  From having an understanding of what
your brand is and the importance of determining your corporate
culture to the development of your product or lines of service, the
questions you need to answer are critical in order to build a
successful business you can one day sell at a premium value. 
James Bottom is the Director of Innovation and Entrepreneurship at
the University of Southern California and the founder of Incubatrix
in Los Angeles. He and Jeff Allen will discuss the steps you need
to take and the pitfalls you need to avoid to help your new
business thrive.