#859 Better Content in Three Easy Steps
More than a Few Words
English - June 06, 2023 10:00 - 11 minutes - 10.9 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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According to Stacey Hall when we create marketing content it should not be about our products and services. So stop talking about your products and focus on how you solve problems. She has a simple three step process to help you do just that.
1) Start with a question that is relevant to your customer and their problem
2) Explain what causes the problem
3) Provide the solution to your problem.
Great content is just that easy.
Stacey is one of the contributing authors in MORE THAN A FEW WRITTEN WORDS, a collection of essays by some of my favorite guests. It is available on Amazon