#793 Finding Your Ideal Client
More than a Few Words
English - December 08, 2022 01:17 - 12 minutes - 11.1 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When it comes to finding your ideal client Jonny Cooper thinks of the process like a three legged stool. You need all three pieces. Without one of the three, the stool falls over.
The first one is to identify a type of person for whom we can solve a big expensive problem. This should be someone who's suffering with something really important to them, a life changing challenge we can solve for them.
Next, your ideal client needs to be visible, with identifiable characteristics. It's no use saying you help stressed out middle-aged women who are feeling a bit stuck because people don't wander around with a badge saying I'm feeling a bit stuck. That's where demographic criteria can help.
The third criteria is the group you identify must be able to pay you.