#791 Life Cycle Marketing
More than a Few Words
English - December 01, 2022 11:12 - 12 minutes - 10.2 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #790 Invite me In
Next Episode: #792 The Long Game
Your customers go through many steps and phases as you work with them, so your marketing needs to reflect where they are in their customer journey.
Guest, Ellen McDowell shares tips on how to segment your customers into three groups and create marketing messages for those looking to get to know you, those ready to take the next step and those who have completed their journey,
If you enjoyed this conversation, be sure to check out other's with Ellen:
The One Philosophy - Part One and Part Two