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#722 Influence Marketing
More than a Few Words
English - May 16, 2022 10:00 - 12 minutes - 10.8 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #721 How To Find The Best Solution
Next Episode: #723 Full Circle Marketing
We make buying decisions because we've been influenced by someone or something. Many companies are trying to cash in on this trend, hiring influencers to promote their brand.
But our guest Jason Falls focusing on the influencer is not the right strategy. When you focus on the personalities there is really no substance to it. If however, you the "r" off and focus on what you're trying to achieve, which is persuade an audience to take action now you are likely to have much better results. And you won't be glued to Instagram or Youtube or Tiktok as you realize you can use offline people to influence an audience to take action too