![More than a Few Words artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts113/v4/6a/27/14/6a27140a-c118-687d-9125-668ff3b6b65b/mza_6372720542955216441.png/100x100bb.jpg)
#710 Strategic Relationships
More than a Few Words
English - April 17, 2022 10:04 - 50 seconds - 1.03 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #709 Sell the Transformation
Next Episode: #711 Managing Through Chaos
Great strategic relationships are what make your word of mouth marketing work. These partners have complementary businesses to yours. Serving similar customers they are likely to bump into people who will need your services and you are likely to find opportunities for them.
So stop walking into networking events looking for your next sale. Instead, seek out people who can be a gateway not to one customer, but to 100 customers.