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#648 Add a Caption to Instagram
More than a Few Words
English - October 17, 2021 10:15 - 1 minute - 1.42 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #647 Find a Peer Group
Next Episode: #649 The Networking Quest
If you think Instagram is just about pretty pictures, you're really missing out on opportunities. Sure, a pretty picture is going to stop your audience in their tracks, but it's not necessarily going to be enough to start a conversation.
Instagram allows you to use up to 2200 characters for your caption. So take advantage of the opportunity to engage your audience through words that complement the photo.
Use your captions to tell people the story behind the photo, invite them to comment or share their thoughts, ask a question or add a call to action. Whatever you do, it will be more effective than letting the picture just stand on its own.