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#639 The Marketing Path
More than a Few Words
English - September 17, 2021 01:52 - 11 minutes - 11.3 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #638 A Crazy Idea
Next Episode: #640 You Focused Copy
As you drive down the road, you have to be ready to make small adjustments. The same is true for your marketing.
This week's guests, Sharyn and Hank Yuloff, think you need to stop thinking about your marketing as if the plan was carved in stone. Instead, you should view it as a path that will need to be adjusted along the way.
You need to keep your hand on the wheel, so you can make the small changes to your program as conditions change.