#635 Omnipresent Marketing

According to our guest Sheri Kay Hoff, the trick with good marketing is to be everywhere, but show up slightly different so your message is relevant to your audience. 

Customers can smell a sales pitch a mile away, so you need to start a conversation with the goal of listening and helping, and earning the right to sell.  It will take more time than jumping right to the sales pitch, but it will pay off.