![More than a Few Words artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts113/v4/6a/27/14/6a27140a-c118-687d-9125-668ff3b6b65b/mza_6372720542955216441.png/100x100bb.jpg)
#513 Click This
More than a Few Words
English - August 30, 2020 11:00 - 1 minute - 1.05 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #512 Transitions
Next Episode: #514 Build Your Dream Team
The internet is filled with calls to action. Everywhere you go, there are brightly colored buttons commanding you to read more, get the content, watch this or buy now; all those buttons exist because they work. People respond, click or take action when commanded to do so, but some buttons work better than others.
If you’re going to design buttons for your website, keep the message short: 1-3 words so the reader can comprehend the command at a glance, use action phrases, tell people what to do, click here, register here, and most of all, don’t submit. In a study of effective calls to action submit was one of the least effective phrases you could choose.