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#41 Social Media: 25 & 50
More than a Few Words
English - June 29, 2011 18:01 - 28 minutes - 12.9 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #40 Linkedin and Small Business
Next Episode: #42 Youtube and small business
There are many misconceptions when it comes to age and social media. Recent studies have found that people aged 65 and older are the fastest growing age group on Facebook and that 47% of people aged 50 to 64 use social media today, proving that social media has now become anyone’s game. But the bias against age groups persist. Young professionals often have trouble demonstrating they understand the business applications of the tool, while folks in the over fifty crowd may struggle to prove they can manage the technology.