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#204 Say it Once - Why Duplicate Content Kills Your Site
More than a Few Words
English - June 30, 2014 17:27 - 13 minutes - 11.9 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #203 Lessons from a Jar of Beans
Next Episode: #205 Inbound Marketing
When people repeat themselves too often, you tune out. And it isn't just a semi senile grandmother people are ignoring, it is messages from companies just like yours. And it isn't just customers, prospects and potential employees who are zoning out on your messages. Search engines get bored, too. When you duplicate information on multiple pages within your website or copy information from other sites it does more harm than good.
This week we talk about ways to avoid the pitfalls of duplicate content.