#186 Lessons from a Corporate Branding Exercise
More than a Few Words
English - March 03, 2014 14:54 - 26 minutes - 22.6 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Branding is easy with a new company. You have clean slate. There are no expectations, no existing impressions to overcome. That isn't the case when an 11 year old company decides to change their name.
Our guest this week, Muhammad Yasin the Marketing Director at Perq shared the ups and downs of that company's recent re-branding exercise.