#184 Your Twitter Voice

More than a Few Words

English - February 17, 2014 17:19 - 16 minutes - 13.7 MB - ★★★★★ - 88 ratings
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Previous Episode: #183 Who is Your Business Plan For?

Next Episode: #185 Why No One Reads Your Blog

Twitter is the ticker tape newsreel of the modern era. It's a global watering hole, perfect for researching the latest trends, following breaking news, and interacting with the needs of customers. Its low barrier-to-entry puts everyone from celebrities to plumbers on the same playing field. Have you found your brand's voice among the crowd?

This week, Lorraine introduces newcomer Jarred Juett to the Roundpeg family. They discuss the maturation of Twitter - from its infant stage as a platform for snark, gossip, and true innovation, to its evolution as a tool for customer service, broadcasting, and transparent communications.