#172 Brand Position: Where Do You Fit?

More than just marketing hype, your brand position statement is about creating an impression of your company in the mind of your prospective customer.  It is the basis on which all your other marketing should be built. 

A positioning statement contains the following elements:

Description of the target customer
Benefits sought by the target customer to solve a specific problem
Your unique solution

This week we kick around examples of good and bad position statements.