#156 Everyone is not your customer

As much as you would love to sell to everyone, you need to accept that Everyone is NOT your customer.    No matter what you sell, there are people who will want your product and other's who won't.  

 
Now limiting who you target, does not limit who you sell to.  It is simply a way of deicing where to focus your resources.   As a small  business owner you need to focus precious marketing resources on connecting with people who might really want to buy.The others will find you