#127 Using Content to Convert Visitors to Prospects

More than a Few Words

English - January 16, 2013 16:10 - 29 minutes - 13.4 MB - ★★★★★ - 88 ratings
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Previous Episode: #126 Social Media and Community Events

Next Episode: #128 Pros and Cons of Partnership

Search engine optimization and social media are an important part of driving traffic to your website, but getting prospects in the door is not enough. Once they arrive, do you have something for visitors to do? Are you capturing their email addresses to stay in touch and move them along the sales funnel? This week, we’ll be talking with Michael Reynolds about how content like white papers, reports and surveys can be powerful tools in your quest to convert visitors to customers. About Michael As a consultant and professional speaker, Michael creates stunning website design and professional digital marketing solutions. Michael is president and CEO of SpinWeb.