A TikTok tale

More or Less: Behind the Stats

English - November 21, 2021 15:00 - 8 minutes - 8.21 MB - ★★★★★ - 740 ratings
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Next Episode: Simpson’s Paradox: How to make vaccinated death figures misleading

Nowadays if you are an academic and who needs some participants for a study you go online, but over the summer academic studies were inundated with participants who all happened to be teenage girls ... we explore how one TikTok can tip the balance of data gathering.

Presenter: Tim Harford
Producer: Chris Flynn

(Image: TikTok logo is displayed on a smartphone screen/Getty/NurPhoto/contributor)