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How-To: Building Your Donor Database

Money in Politics

English - May 22, 2020 09:00 - 14 minutes - 9.78 MB
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One of the biggest barriers to fundraising is building a robust database of current and prospective donors. All too often, campaigns are quick to blame their fundraising woes on simply not having a good enough list. But building and maintaining your donor network is an ongoing endeavor, not something you either "have" or "don't have." On today's "How To" episode of the Money in Politics podcast, Andrew breaks down how campaigns can convert their existing networks into strong and evergrowing donor lists.