How Data is Changing Fundraising

"Machine learning" and "artificial intelligence" get tossed around a lot these days. And many people are rightfully skeptical about all that people and companies claim to be doing with big data in politics. Adam Boaz-Becker is a data engineer and Co-Founder of CallTime.AI. His work in data science has enabled campaigns across the country to utilize actionable data to fine-tune their fundraising operations. Adam joins the Money in Politics podcast to talk about how he thinks about leveraging data to help campaigns target the right donors with the right asks, and the interaction of human expertise with artificial intelligence to yield the best results for campaigns.