How to Use Discretionary Funds to Reach Your Goals

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Daniela Corrente is the co-founder and CEO of Reel, a Save-to-Buy platform that is debunking the myth that debt is the only way to achieve our goals, a myth that has caused so much harm in our society. 

She grew in a very entrepreneurial family, so hard work and creativity are part of her DNA. She has always been passionate about understanding human behavior, which lead her to a career in Marketing developing integrated advertising campaigns for top global beauty and fashion brands. During her time as a marketer, she noticed changes in the way people were making purchases, specifically on how millennials have become more credit adverse while remaining highly aspirational. This unique insight lead her to build Reel, a seamless and intentional solution that gives people back their consumer power by making it easy to save towards purchases, so they can see the potential of their cashflow while achieving their goals, debt-free. Daniela’s focus on consumer behavior has allowed Reel to reinvent financial services by understanding that humans are driven by emotions, not math.

As a Latina founder, she believes real equal opportunity comes from investing not only in social, but also economic change.

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To learn more about Maggie and her coaching and speaking services, visit www.maggiegermano.com.

The theme music is called Escaping Light by Aaron Sprinkle. The podcast artwork design is by Maggie’s dear husband, Dan Rader.