Momentum | The marketing podcast for photographers
29 episodes - English - Latest episode: over 5 years ago - ★★★★★ - 7 ratingsDo you want more freedom to do the things you love in business and in life? Join your host Nate Grahek a portrait photographer and entrepreneur, each week we interview and learn from the most successful and inspiring photographers in our industry. Bringing you proven and innovative business strategies you can use to shift the momentum in your own photography business.
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Episodes
Nathan Holritz | Be a Proactive, Not a Reactive Business Owner
April 10, 2019 16:35 - 48 minutes - 44.1 MBToday, Nathan Holritz — the owner and CEO of Photographer's Edit and host of the photography podcast Bokeh — is on the show to share a little bit about his journey and why you need a Big Picture View to get the most out of your business and your life. You don't want to miss his thoughts on the difference between being a proactive vs. reactive business owner and how you can start implementing a big picture, proactive mindset in your business. It's a game-changing perspective. Photographer's...
Dani Diamond | Treat Your Photography Business Like a Business
March 27, 2019 15:50 - 32 minutes - 29.4 MBDani Diamond, a NYC based fashion photographer and educator, is on the show today to talk about how he answers the question, "Should I become a portrait photographer?" His refreshingly honest response is not what you might expect! Dani also shares marketing tips and advice for slow seasons that will help you run your photography business profitably. Dani Diamond: http://danidiamond.com Dani on Fstoppers: https://fstoppers.com/profile/danidiamond
Bill Ramsey | Don't Be Afraid to Pick up the Phone
March 20, 2019 16:02 - 39 minutes - 36 MBProfessional photographer Bill Ramsey shares the simple marketing tactic that saved his business and shows that marketing doesn't have to be complicated. Ramsay Portrait Art: https://ramseyportraitart.com/ The Photo Tellers podcast: https://itunes.apple.com/us/podcast/the-phototellers-photography-podcast/id988017748?mt=2
Scott Wyden | The Importance of Having a Lead Generation Strategy
March 12, 2019 17:25 - 38 minutes - 35.7 MBToday we have Scott Wyden on the show. Scott is the Chief Community Officer at Imagely and has been a professional portrait photographer for over 20 years. The industry has changed a lot in that time, and today Scott joins me to share how his lead generation system keeps him busy — actually providing him with so many leads that he has enough to share with his photographer friends! https://scottwyden.com https://www.imagely.com More Leads More Clients course
Tyann Marcink | Getting Started with Vacation Rental Photography
March 06, 2019 03:56 - 34 minutes - 31.4 MBI'm excited to have Tyann Marcink back on the show today. It's been a while since we've talked and I'm excited for you to hear how her Vacation Rental Photography Business has grown and where it's taken her. Tyann is the industry expert and she has some great tips that will help you expand your business into this profitable and fun niche. Tyann Marcink: https://tyannmarcink.com/ Sample Vacation Rental Folio: https://portfolio.stickyfolios-demo.com/rental Tyann's eBooks: https://tyannmarci...
Marco Ibanez | Building a Photography Business Based on Passion & Simplicity
January 15, 2019 21:47 - 45 minutes - 42 MBOn today's show, we have Marco Ibanez, an award-winning boudoir photographer and photography educator from the metro Washington DC area. Marco has an inspirational story to share about a tragedy that changed his life and shaped the way he runs his business. Marco shares how he built a thriving boudoir photography business based on passion and simplicity. Links from the show: Marco Ibanez Photography Free Email Course
Nina Larsen Reed | The Benefits of Having a Hyper-Niche
December 19, 2018 15:40 - 38 minutes - 35.3 MBEarlier this year, I met Nina Larsen Reed at WPPI. I instantly liked her and new that I had to have her on the show. Nina is passionate about education, quotes the same books I do, and has only been a professional photographer for four years. And this was actually just her first year photographing weddings. She set a modest goal of booking 10 for the year. By March, she'd already booked 22! How impressive and exciting is that? Be sure to tune in to hear how she launched her wedding business...
Shaun Gordon | Albums are the Path to Creating a Sustainable Photography Business
December 05, 2018 04:48 - 44 minutes - 40.9 MBToday, we're excited to have KISS Books CEO and Founder, Shaun Gordon on the show. Before starting Kiss, Shaun was a wedding photographer for 15 years and had photographed over 500 weddings. His past and present experiences give him a unique perspective on the industry and I'm excited to share our discussion with you today. He has some great tips and shares easy-to-implement marketing tactics that some of the industry's most successful photographers are using to sell albums and build thriv...
Shaun Gordon | Albums are the Path to Creating a Sustainable Photography Business
December 05, 2018 04:48 - 44 minutes - 40.9 MBToday, we're excited to have KISS Books CEO and Founder, Shaun Gordon on the show. Before starting Kiss, Shaun was a wedding photographer for 15 years and had photographed over 500 weddings. His past and present experiences give him a unique perspective on the industry and I'm excited to share our discussion with you today. He has some great tips and shares easy to implement marketing tactics that some of the industries most successful photographer are using to sell albums and build thrivin...
Brooke Summer | How to Use Email Marketing to Build Trust, Create Desire, and Book Ideal Clients
October 31, 2018 00:09 - 32 minutes - 29.7 MBBrooke Summer is a boudoir photographer, educator, and overall marketing genius based in Denver, CO. She’s also one of the most strategically-minded photographers I’ve ever met. As the founder of Business Straight Up, Brooke teaches professional photographers and creative entrepreneurs how to think differently about business — especially in their marketing. What makes Brooke unique is that she’s also a full-time photographer… which means she actually practices what she teaches. I was so p...
Michael Sasser | The Power of Video and Email Marketing
September 19, 2018 14:39 - 1 hour - 60.6 MBMichael Sasser talks about the value of video on photography websites, tips on email marketing and the hurdles that come with being a male boudoir photographer. Links from the show: Website: https://sasserstillsboudoir.com YouTube Channel: https://www.youtube.com/channel/UCHFd_RQWDeJk9ydqhXaXT7Q Photography Education with Michael: https://sasserstillsboudoir.com/photographycourse/ Boudoir Video Course: https://sasserstillsboudoir.com/boudoir-video-course/
Todd Watson | Photography Website Essentials
August 01, 2018 13:54 - 42 minutes - 39.4 MBToday Todd Watson, Co-Founder and CEO of Showit is on the show. Todd has been helping photographers create beautiful websites that book their ideal clients for 12 years and today, he's here to share his thoughts on what's working with photography websites, blogging, and marketing in the photography industry. Links from the show: Showit: https://showit.co/ Brian Bossany: https://brianbossany.com/ 5 Keys to a Successful Photography Website: https://showit.co/guide
Matt Mathews | Specializing, Marketing & Increasing Your Sales
July 24, 2018 19:17 - 39 minutes - 36.6 MBWhen I met Matt Mathews, I knew right away that I had to have him on the show. Matt has a really cool and pretty unusual photography story. I can't wait for you to hear how he went from working at a Walmart portrait studio as a teenager, went to nursing school and ended up being an incredibly successful boudoir photographer and educator. Tune in to hear the marketing and sales tricks that Matt Mathews has used to increase his sales from $70k to $400k in just a few years. (FYI — this episode...
Jen Swedhin | Hyper-Niches & Ditching Your TO DO List
June 21, 2018 16:57 - 41 minutes - 38.1 MBJen Swedhin, founder of Jen Gets Shit Done is on the show to talks to us about the benefits of choosing a hyper-niche, ditching the "To Do" list and why she took email off of her phone. Free Guide-5 Tips for Increasing Your Productivity: https://jengetsshitdone.com/sticky-interview/
Tara Giles | Going Full-Time, Specializing and Running a Successful Senior Model Program
June 20, 2018 03:10 - 50 minutes - 46.3 MBToday I'm happy to have Tara Giles back on the show. Tara is a high school senior portrait photographer from Washington state. Her story will be familiar to many of you. Photography was a hobby, became something that she did on the side and then three years ago, she took the plunge and left her corporate job to pursue photography full-time. We had a great conversation about her experience making the leap to full-time, why she chose to focus on seniors and how she puts her own twist on senior...
Ted Leonhardt | Negotiating Strategies for Creatives
May 30, 2018 04:59 - 42 minutes - 39.3 MBTed Leonhardt is on the show today. We had a great conversation about why it's so hard for creatives to talk about money, negotiate, and charge what we're worth (and tactics for fixing it). Ted's Website/Newsletter/Videos Creative Live Twitter: @tedleonhardt Airline Pilot Recording
Leslie Kerrigan | There's More Than One Right Way to Run a Business
May 23, 2018 03:20 - 42 minutes - 39 MBWhen Leslie Kerrigan started photographing seniors ten years ago, it was a niche that nobody else in her area was focusing on. Today, that is not the case. The senior market has exploded and she has to stay on her toes to continue to be the most sought-after photographer in her area. How does she do it? In our conversation, Leslie, who is also the founder of Seniorologie shares some of her best tips for marketing and running a senior rep program. She also shares her thoughts on working from ...
Nate Wright | Four Rules for Writing Headlines That Get You Leads
May 16, 2018 00:12 - 34 minutes - 31.9 MBWriting a strong headline isn’t hard. Nate Wright is on the show with four simple rules that will help you write headlines that get you leads, in no time. Links from the show: Inbox Attack: https://inboxattack.com Two Free Months of Inbox Attack: https://inboxattack.com/sticky-albums/
Vanessa Joy | Get the Most Out of Social Media
May 08, 2018 23:37 - 24 minutes - 22.4 MBVanessa Joy has been on the show quite a few times and is always one of my favorite photographers to chat with. In addition to being a talented photographer, Vanessa is also a talented business woman. She's creative and innovative and I'm excited for you to hear some of the ways that she's using social media to find and book new clients. She also shares how she approaches raising her prices and the most unusual lead source that she's ever had. Video of how she made Instagram Menu: https://w...
Teri Fode | Creating Clients for Life
May 02, 2018 02:41 - 33 minutes - 30.9 MBI recently had the opportunity to chat with Teri Fode, a senior portrait photographer from Sacramento, CA. Teri is truly an inspiration. She’s been in business for 15 years and along the way, she’s figured out how to turn every client into a customer for life. Tune in to hear how she handles pricing, email marketing and why she never tells anyone that she’s a professional photographer. http://www.terifode.com/ http://www.voiceyourbrand.com http://terifode.stickyfolios.com/seniors
Spencer Lum | Three Ways That Will Help You Stand Out from the Crowd
April 11, 2018 03:41 - 50 minutes - 46.1 MBWhen Spencer Lum was starting out in the photography industry, he was 100% willing to hustle and do whatever it took to succeed. And hustle he did. He took whatever job came his way and found himself working 80 to 90 hours each week. He was busy. He was in demand. And he was just barely paying the bills. On today's show, Spencer shares how he was able to turn his business around and take his booking rate from 38% to booking 24 out of 25 weddings. http://ground-glass.com/newsletter/
Ariana Falerni | You Won't Sell It if You Don't Show It
March 27, 2018 21:43 - 52 minutes - 48.3 MBOn our latest episode of Momentum, Ariana Falerni and I talk about the value of showing clients products before their session and some simple ways to share product images in your marketing materials and online. http://www.arianafalerni.com/design/sticky/ https://learn.stickyacademy.com/p/turn-more-inquires-into-booked-clients-with-one-auto-reply-email/
Vickie Black | One Photography Business, One Market, & One Big Event
March 21, 2018 01:59 - 44 minutes - 40.6 MBVickie Black started out shooting weddings, portraits, and even pets, but soon zeroed in on her favorite genre — teen photography! Not only does Vickie now run a booming teen and senior portrait business based in Central Indiana, she also created and publishes the Senior Style Guide — an educational and inspirational publication for senior portrait photographers. On our latest episode of the Momentum podcast, Vickie and I talk about how choosing one market completely changed her business, ...
Cole Joseph | Choosing Investments Over Costs
March 14, 2018 14:58 - 48 minutes - 44.5 MBMeet Cole Joseph — photography coach legend! Cole’s devoted his business to helping photographers improve photography and run a more sustainable business. He’s just launched some cool new tools to make the administrative side of photography business much easier. He also has an awesome perspective on the industry as a whole. Today, we’ll be talking with him about what investments every photographer should make in their business, how technology can replace the need for hiring office assistan...
Jamie Larson | How to Serve Your Clients with In-Person Sales
March 06, 2018 19:11 - 31 minutes - 29.2 MBIn this episode of Momentum, I had the chance to talk to Jamie Larson of The Snap Society. Jamie’s a world-class photographer, photography coach, and guru of in-person sales. We dive into why (and how) to use in-person sales to serve your clients, how to transition your business model without losing clients, and how to do in-person sales without feeling pushy (which was one of my biggest hesitations in my photography career). Links from the show: The Snap Society Photographer's Cheat She...
Twig & Olive | How to Run a Smooth-Operating Photography Business
February 20, 2018 17:44 - 52 minutes - 48.4 MBI recently had the chance to chat with Doug about the Trifecta, Twig & Olive’s amazing story, and several really cool marketing tactics for photographers. Doug also shared some of his favorite tips for new photographers. Links from the episode: Twig & Olive Photography Free Bonus for Momentum Listeners
Kirk Mastin | How to Simplify Your Photography Business
February 06, 2018 22:13 - 43 minutes - 40 MBKirk started out in photojournalism, but then the entire print industry went digital. Day rates dropped and Kirk needed another option so he decided to try wedding photography. Determined to make it something he enjoyed, Kirk's wedding photography became a hybrid of photojournalism and fine art. After years of running a wildly successful wedding photography business, Kirk started Mastin Labs where he develops incredible tools to merge consistency and depth of film with the speed and ease of...
Lisa Edwards | Creating a New Photography Niche from Scratch
January 24, 2018 03:00 - 32 minutes - 29.7 MBLisa Edwards is a photographer based in Butte, Montana. She’s also one of my favorite guests. After years of shooting high school seniors and families, Lisa saw an opportunity for a brand new niche — tween photography — which tripled her sales in just one quarter. In addition to running her photography studio, Lisa owns Photo Bacon, a master resource for photographers wanting to tap into the tween market. In this episode, Lisa tells us how she developed this new market for tween photograph...
Cyrissa Carlson | More Bookings Through Facebook Live
January 16, 2018 23:04 - 32 minutes - 29.7 MBCyrissa Carlson is a photographer, business coach, and probably the most energetic, charismatic person I know. She also happens to be an absolute rockstar at social media for photographers! Cyrissa’s coaching business — The Sparkle Society — is all about supporting photographers with the know-how, tools, and a vibrant community to build incredible photography businesses. I had a blast talking with Cyrissa about how to use free social media channels — especially Facebook Live — to get more v...