131 - [Interview] Why Marketing Is Critical to Outbound Sales

Modern Sales - B2B Selling Podcast

English - June 11, 2020 07:00 - 33 minutes - 30.5 MB - ★★★★★ - 212 ratings
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Previous Episode: 130 - [Interview] Radical Transparency In Negotiation with Todd Caponi

Next Episode: 132 - [Interview] 8 Steps to Winning Sales Presentations with Brian Burkhart

How much marketing do you need to do in your outbound selling? The answer is more than none, but less than Coca-Cola. What's in between? Learn the right balance between sales and marketing from Tony Lenhart, Sales Drummer at Sales Empowerment Group.

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/tony-lenhart

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