112 - Pain Points: Do buyers respond more to pain or gain?

Modern Sales - B2B Selling Podcast

English - February 12, 2020 02:29 - 21 minutes - 19.9 MB - ★★★★★ - 212 ratings
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Previous Episode: 111 - Personality Test: Can They Help You Sell?

Next Episode: 113 - Sales AI: Is the revolution coming?

Is it better to focus on your prospect’s pain points, or what they stand to gain? In this episode, we’ll dive into the science of how buyers make decisions and which messages are more likely to move them to action. The results might surprise you...

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/pain-points

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