106 - [Interview] Buyer Isights: How Enterprise Clients Buy with Ariel Yoffie (Former IBM)
Modern Sales - B2B Selling Podcast
English - January 01, 2020 08:00 - 36 minutes - 33.6 MB - ★★★★★ - 212 ratingsCareers Business selling consulting professional services b2b sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 105 - Sales Meetings, Part 4: How to End and Follow Up On Meetings
In order to know how to sell, we first must understand how buyers buy. And if you’re selling into Fortune 100 companies, you’ll definitely want to hear former IBM employee Ariel Yoffie’s in-depth, step-by-step process for evaluating vendors.
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/how-enterprise-clients-buy
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