The YMCA of Metro Chicago's Marketing Playbook: Inside Their Redesign & Growth Strategy

Modern Marketing Messages

English - May 16, 2023 20:24 - 50 minutes - ★★★★★ - 5 ratings
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Previous Episode: Breaking Down Barriers: Key Findings from Our Accessibility Survey - Part 2

Next Episode: Marketing Personified: Unleashing the Potential of User Personas

In this episode, host Taylor Karg is joined by Brandon Davis, VP of Brand Engagement for YMCA of Metropolitan Chicago, and Wes McChristian, Kentico Practice Director at Americaneagle.com. They discuss the development redesign project for the Y's website, new marketing initiatives that sparked after the launch, and more.
The YMCA's mission has always been to empower individuals with social guidance and personal development. For over 165 years, the YMCA has created environments where community members belong and where all people can be nurtured and supported.
This podcast is brought to you by Americaneagle.com Studios.
Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube

Taylor Karg: LinkedIn

Wes McChristian: LinkedIn

Brandon Davis: LinkedIn

Resources: YMCA of Metro Chicago Website

The YMCA's mission has always been to empower individuals with social guidance and personal development. For over 165 years, the YMCA has created environments where community members belong and where all people can be nurtured and supported.

This podcast is brought to you by Americaneagle.com Studios.

Connect with:

Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube

Taylor Karg: LinkedIn

Wes McChristian: LinkedIn

Brandon Davis: LinkedIn

Resources: YMCA of Metro Chicago Website

Twitter Mentions

@modern_messages