Modern Marketing Messages
56 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 5 ratingsThe Modern Marketing Messages Podcast discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between. Modern Marketing Messages is brought to you by Americaneagle.com Studios; subscribe today for exciting new episodes.
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Episodes
Recent Findings Uncovered From Web Accessibility Survey
May 20, 2024 09:00 - 51 minutesThe accessibility experts at Americaneagle.com, active participants within disabled communities, recently sponsored a Web Accessibility Survey to learn more from the people they serve. This episode discusses the Web Accessibility Survey, featuring insights from accessibility experts Nick Goodrum and Norbert Rum. They explore diverse user experiences with web technologies, aiming to enhance and normalize accessibility in digital environments. This podcast is brought to you by Americaneagle.com...
Digital Marketing in 2024: What's Hot and What's Not?
May 07, 2024 12:46 - 50 minutesWhat are the latest trends in digital marketing for 2024? Join host Taylor Karg, and our Americaneagle.com Digital Marketing Strategists Zeina Yacoub, Kaitlyn McCormick, and Andrew Attwood, as they discuss trends in AI integration, video content evolution, and effective strategies for B2C and B2B marketing. Gain insights on fading trends and actionable advice for enhancing your digital marketing efforts. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Market...
1:1 with a Marketing Expert: Beth Gerage, Digital Marketing Strategist
April 22, 2024 09:00 - 23 minutesExplore Beth Gerage's digital marketing insights in this episode of Modern Marketing Messages. Join host Taylor Karg, as they highlight Beth's career journey, strategy development, and the evolving landscape of digital marketing from mobile-first shifts to the role of data analytics and personalized campaigns. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: Lin...
YouTube Domination Through Organic Optimization
November 20, 2023 14:40 - 28 minutesIn this special edition of Modern Marketing Messages, you'll get the chance to hear a presentation by Scott Lemke and Morgan Tracey, Senior Digital Marketing Specialist and Senior Social Media Specialist at Americaneagle.com. Together, they will explore the topic of organic optimization on YouTube, as demonstrated at this year's Americaneagle.com Customer Forum. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter ...
Beyond Rankings: Interplay of SEO & Brand Growth
November 06, 2023 10:00 - 35 minutesIn this exclusive episode of Modern Marketing Messages, you'll have the opportunity to listen to a presentation featuring Kevin Williams and Matt Kirtley, who serve as SEO Team Leads at Americaneagle.com. They will delve into the dynamic relationship between SEO and brand expansion as showcased at this year's Americaneagle.com company Forum. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Faceb...
How to Use AI for Digital Marketing
October 13, 2023 09:00 - 43 minutesThe rapid ascent of artificial intelligence (AI) is revolutionizing the realm of digital marketing, promising profound changes. In this episode of Modern Marketing Messages, Pairzon's Chief Revenue Officer Lewis Rothkopf delves into the pivotal role AI plays in modern marketing. Explore the compelling impact AI has on digital marketing and its future implications, as businesses increasingly leverage its capabilities for strategic advantage. This podcast is brought to you by Americaneagle.com ...
How to Leverage Paid Ads For Lead Generation - Part 2
September 26, 2023 13:25 - 25 minutesIn part two of this episode, Taylor and Simee dive into various strategies and techniques for optimizing ad campaigns, emphasizing the use of data for lead generation, the importance of A/B testing, budget management, campaign performance measurement, retargeting, and adherence to legal and ethical guidelines in advertising. The key message is that paid ads can be a potent revenue generator when approached strategically, focusing on customer experience and trust-building rather than salesy ta...
How to Leverage Paid Ads For Lead Generation - Part 1
September 12, 2023 13:29 - 23 minutesDiscover the art of turning paid advertising into a potent lead generation machine in this episode of Modern Marketing Messages. Join host Taylor Karg, and Simran Assudani, Paid Ads and Email Specialist at Americaneagle.com, to understand the basics to crafting compelling ad content, selecting the right platforms, optimizing landing pages, and targeting the perfect audience. This episode equips you with invaluable insights and strategies to take your digital marketing game to the next level. ...
How to Create a Social Media Content Plan
August 22, 2023 17:53 - 43 minutesDive into the insights shared by Americaneagle.com social media experts Morgan Tracey and Kelly Biladeau as they unveil the strategies and tools that drive engagement, resonate with audiences, and foster brand growth. From audience targeting and content optimization to setting measurable goals and tracking success, this episode takes you on a journey through the intricacies of effective social media planning. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern M...
Explore the Factors of Web Design with an Expert Graphic Designer
August 08, 2023 15:00 - 41 minutesExplore the key factors of web design with expert graphic designer Noah Aird from Americaneagle.com. Dive into responsive design, branding strategies, site speed, accessibility, emerging trends, and more. Gain valuable insights to enhance your website's user experience and visual appeal. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Noah Aird: LinkedIn Resou...
How OroCommerce Transformed Wastebuilt's Web Presence
July 25, 2023 13:07 - 42 minutesLearn how Americaneagle.com transformed Wastebuilt’s digital presence utilizing OroCommerce to create a more scalable, efficient, and advanced ecommerce experience for customers. Joining us on this episode is special guests Kevin Creese, Director of Ecommerce at Wastequip, and Derek Cwik, Solutions Engineer at Americaneagle.com. As a result of their new digital presence, Wastebuilt’s new website sets a solid foundation for future growth and success while also delivering exceptional user exper...
The Power of Using Video Content in Your Marketing Strategy - Part 2
July 10, 2023 18:44 - 41 minutesLearn how video content can be optimized for different campaigns and effective strategies to ensure the success of your video content and avoid common mistakes. Get expert advice from Burn the Boats, a leading professional video production company, on incorporating videos into your marketing efforts. Check out Part 1 of this conversation here This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // Yo...
The Power of Using Video Content in Your Marketing Strategy - Part 1
June 27, 2023 15:09 - 47 minutesDiscover the power of video content in your marketing strategy. Learn how Burn the Boats, a professional video production company, creates engaging videos that captivate audiences and enhance brand messaging. Explore their digital content creation process, engaging video content ideas, and video marketing best practices. Check out Part 2 of this episode here. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram ...
Navigating the Intricacies of Digital Marketing & Embracing Future Trends with Zeina Yacoub
June 12, 2023 19:49 - 33 minutesThe world of digital marketing is a vast landscape of strategies, tools, and ever-evolving trends that businesses must navigate to thrive in the digital age. In this episode of “Modern Marketing Messages,” our host, Taylor Karg, delves into the insights shared by Zeina Yacoub, a senior digital marketing strategist at Americaneagle.com. With her wealth of knowledge and experience, Zeina takes us on a journey through the intricacies of digital marketing, shedding light on various aspects of thi...
Marketing Personified: Unleashing the Potential of User Personas
May 31, 2023 09:00 - 32 minutesIn this episode, join host Taylor Karg and Senior Web Strategist, Joel Rose, from Americaneagle.com, as they dive into the world of personas and their impact on marketing strategies. Tune in to this informative episode of Modern Marketing Messages to gain valuable insights into personas and how they can enhance your marketing efforts. Don't miss out on this opportunity to learn from an expert in the field and discover practical strategies for persona development. This podcast is brought to y...
The YMCA of Metro Chicago's Marketing Playbook: Inside Their Redesign & Growth Strategy
May 16, 2023 20:24 - 50 minutesIn this episode, host Taylor Karg is joined by Brandon Davis, VP of Brand Engagement for YMCA of Metropolitan Chicago, and Wes McChristian, Kentico Practice Director at Americaneagle.com. They discuss the development redesign project for the Y's website, new marketing initiatives that sparked after the launch, and more. The YMCA's mission has always been to empower individuals with social guidance and personal development. For over 165 years, the YMCA has created environments where community ...
Breaking Down Barriers: Key Findings from Our Accessibility Survey - Part 2
May 01, 2023 20:53 - 26 minutesIn part two of this episode, Taylor Karg, Nick Goodrum, and Norbert Rum discuss more findings from their survey, breaking down their overall takeaways from the results, and more. The data collected through the accessibility survey can help Americaneagle.com and others to comply with accessibility regulations and standards, which are becoming increasingly important in many industries and regions. Check out the accessibility survey below, and the r/Blind Reddit page for more helpful resources. ...
Breaking Down Barriers: Key Findings from Our Accessibility Survey - Part 1
April 18, 2023 09:00 - 27 minutesIn part one of this episode, host Taylor Karg is joined by Americaneagle.com's Accessibility Specialists, Nick Goodrum and Norbert Rum. They discuss the findings from the survey conducted by Nick and Norbert that will lead to a better understanding of how people with disabilities use the web and how to improve their user experience. The data collected through the accessibility survey can help Americaneagle.com and others to comply with accessibility regulations and standards, which are becomi...
1:1 with a Marketing Expert: Caroline Letzel, Social Team Lead
April 03, 2023 09:00 - 19 minutesIn this episode, our host, Taylor Karg is joined today by Americaneagle.com's Digital Marketing Specialist and Social Team Lead, Caroline Letzel. In this one-on-one interview, they discuss Caroline's upbringing in digital marketing, her duties and daily responsibilities. and advice for future marketers having an interest in digital space. "Don't be afraid to try, and don't be afraid to fail." Before Caroline started her position at Americaneagle.com, she was working in the event management a...
Why Content Optimization is Key
March 20, 2023 09:00 - 44 minutesIn this episode, our host, Taylor Karg, is joined by Stephanie Strok, Senior Content Writer, and Al Edwards, Content Quality Control Manager at Americaneagle.com. They discuss the various aspects surrounding the importance of content for your business, website, social posts, and more. Here at Americaneagle.com, our team of copywriters can provide effective services to reach your business's goals. Whether it's content marketing strategies, content creation, or reporting and analytics to monit...
Unpacking Google Data Studio's Update to Looker Studio
March 13, 2023 09:00 - 19 minutesBack in February 2020, Google acquired the platform Looker with the intention to offer data and analytics to enterprise companies. In October of 2022, Google rebranded Google Data Studio to "Looker Studio" to combine the strengths of both products and help customers redefine the way they work with data. In this episode, our host, Taylor Karg is joined by Simon Mandel, Director of Data and Analytics at Americaneagle.com. They discuss the ins and outs of the transformation from Google Data Stu...
Adopting the Mindset of Digital Acceleration in 2023
March 06, 2023 10:00 - 39 minutesIn this episode, our host Taylor Karg, is joined by Jason Stutes, an industry expert in the ecommerce space serving as a former VP of Marketing and Chief Digital Officer for bbqguys.com. Brendan Cameron, Strategic Account Director in the B2B division at Americaneagle.com, also joined the show. They discuss the mindset of digital acceleration, how companies need to shift their focus to digital acceleration to empower their workforce within organizations, and to make sure your business has cle...
How Does a Focus on Accessible Design Benefit End Users?
February 20, 2023 14:43 - 45 minutesIn this episode, our host, Taylor Karg is joined by the Director of Front-End Development and Accessibility at Americaneagle.com, Nick Goodrum. They discuss the importance of accessibility in the design process for your website, the basic functions needed to implement accessibility for your site, and how web accessibility is shifting its focus to a more proactive approach in the web space. According to Siteimprove's data research, 69% of people with disabilities leave a website immediately i...
1:1 with a Marketing Expert: Allison Lundberg, Senior Digital Marketer
January 23, 2023 04:00 - 20 minutesIn this episode, our host, Taylor Karg is joined today by a Senior Digital Marketing expert at Americaneagle.com, Allison Lundberg. They discuss Allison's upbringing growing up in Fort Wayne, IN, and attending Ball State University, her career path leading up to working at Americaneagle.com, and some tools and resources that Allison uses for her job every day as a marketer. "Never stop learning, and always be listening." Allison began her marketing career in the nonprofit association space a...
Evaluating the Effectiveness of Events & Tradeshows
December 12, 2022 10:00 - 24 minutesIn this episode, our host, Taylor Karg, is joined by Alice Skiba, Trade Show Manager at Americaneagle.com. They discuss the effectiveness of tradeshows and events, the front-end and back-end process of what goes into a tradeshow, and the factors to consider for your business's marketing strategy when participating in an event. Tradeshows and events can be challenging to plan if you don't know where to start. If your business is considering joining a tradeshow/event, check out our resources m...
How to Align Your Marketing Strategy with SEO & PPC
November 28, 2022 15:14 - 29 minutesAmericaneagle.com SEO expert, Dan Drucker, and PPC expert, Patrick Gavin, join our host, Taylor Karg, to discuss the variety of ways businesses can effectively use PPC and SEO for strategic marketing campaigns, how to drive traffic towards your website with both strategies, and the benefits of having PPC and SEO working simultaneously together. Within many marketing teams, PPC and SEO are often handled separately and are sometimes seen as alternatives to one another. This, however, is a mist...
The Power of TikTok: Exploring the Fastest-Growing Social Platform
November 14, 2022 16:41 - 39 minutesIn this episode, our host, Taylor Karg, is joined today by two of Americaneagle.com's Digital Marketers, Vanessa Cozzone, and Lauren George. They discuss the common misconceptions that TikTok has had over time, why the social media platform is outperforming the rest of the competition in today's market, and how businesses are utilizing the app to drive engagement and conversions. TikTok has over three billion downloads and one billion active users on the app today, beating out its competition...
6 Ways to Prep Your Digital Marketing this Holiday Season
October 31, 2022 18:18 - 21 minutesIn this episode, our host, Taylor Karg talks with 3 of our Digital Marketers at Americaneagle.com. Caroline Letzel, Scott Lemke, and Nadine Hawel talk to Taylor about the preparation around your digital marketing strategy this holiday season. According to Gartner's Holiday Digital Marketing Survey, "Consumers will overwhelmingly shop online during the 2022 holiday season, with 21% planning to shop more online than in-store this year compared to 2021. 38% of holiday shoppers plan to utilize on...
How to Optimize Your Business with Local SEO
October 17, 2022 13:40 - 32 minutesIn this episode, our host, Taylor Karg, is joined by two Americaneagle.com's SEO experts—Dan Drucker, Senior Digital Marketer, and Kevin Williams, SEO Team Lead. They discuss the advantages of optimizing your business' online presence through search tips and strategies that they perform on a daily basis, and the best practices to have when creating an online ecosystem for your business. When it comes to finding customers who need your products or services Search Engine Optimization (SEO) is k...
Lifecycle Marketing at Amazon & How to Use It to Your Advantage
October 03, 2022 09:00 - 31 minutesBrittney Montague, Lifecycle Marketing Specialist at Amazon, talked to our host, Taylor Karg, about the specifics of her day-to-day duties at Amazon. They get into a recent AB testing initiative, Brittney's experience developing a strategy based on the data she's analyzing, and what lifecycle marketing means to understand potential candidates to fill positions at Amazon. Lifecycle marketing is the process of guiding potential customers through stages in the customer journey. It's meant to tai...
The Importance of Branding in Marketing
September 19, 2022 09:00 - 33 minutesPatti Winger, Director of Engagement Marketing & Communications at Uponor, talked with our host, Taylor Karg, about the importance of branding and creating an emotional connection with your core customers. We get to hear Patti's journey from turning Uponor into a global brand, and the requirements every business should have when developing a brand for their business. Rebranding for a business can be overwhelming from the start, but if you develop a strategy, build a brand architecture, and r...
Monitoring Today's Marketing & Staffing Trends
September 06, 2022 09:00 - 28 minutesTracy Kelly, a Client Experience Manager and former Marketing Recruiter for Celarity, talked with our host, Taylor Karg, about the various staffing trends in the marketing industry today. We get to hear what he's seeing from a recruiter's point of view to help job candidates find their next marketing role. One in five workers plan to quit their current position in 2022. Although most candidates are seeking higher salaries in the industry, over two-thirds say they are seeking more fulfillment...
Google Analytics 4 & What It Means for Your Website
June 13, 2022 09:00 - 37 minutesGoogle has announced the stoppage of Universal Analytics which will occur on June 30, 2023. On July 1, 2023, Universal Analytics, or UA data, will no longer be collected. Only Google Analytics 4, or GA4, data will be. For many of us, this means we have to be aware of this change to make sure we are starting the transition and all of our previous data is stored properly. To make sure this transition goes smoothly, Americaneagle.com's Charles Ro, Data and Analytics Strategist, talks about vario...
What Today’s Marketing Interns Are Doing In and Out of the Office
May 31, 2022 14:22 - 23 minutesTo switch things up, in this episode, our host, Taylor Karg, spoke with Illinois State University students Edwin Brkic and Bobby Rinaldi, who are currently Marketing Interns at Americaneagle.com. They get into what the current generation of interns are learning at school and how they can and cannot apply what they are learning in school in the real world. They also discuss what the average day of an intern looks like and what they find most interesting about marketing. Follow this podcast on ...
How to Get Started on Web Accessibility
May 16, 2022 19:51 - 40 minutesWith Global Accessibility Awareness Day around the corner on May 19th, in this episode, we’re going to explore the topic of accessibility as it pertains to websites and the ways in which marketers can improve their accessibility compliance in their every day routines. According to the World Health Organization, one billion people, approximately 15 percent of the world’s population, live with some form of disability. This can make it difficult when doing daily tasks using technology and in som...
Company Mergers & the Implications on Your Tech Stack
May 09, 2022 09:00 - 36 minutesWhen it comes to a website or app for a business, the technology behind those solutions is often referred to as the business’s tech stack. Layers of a tech stack can include a content management system (CMS), digital experience platform (DXP), among others. Making the right tech stack considerations today is crucial to make sure your digital presence will best serve your customers tomorrow. In this episode we’re going through enterprise architecture, and more specifically company mergers and ...
1:1 with a Marketing Expert: Dan Drucker
April 18, 2022 09:00 - 26 minutesFor this episode, our host, Taylor Karg, sat down to interview a marketing industry expert, Americaneagle.com's very own Senior Digital Marketer, Dan Drucker! Dan is a high-achieving marketing leader offering 20+ years of progressive experience overseeing programs and teams. He leverages integrated marketing communications philosophies to build adaptable, customer-centric, data-driven marketing systems. His expertise includes research, insight identification, creative strategies, content mark...
The Risks and Rewards of Your Analytics - Part 2
April 04, 2022 13:59 - 25 minutesThis episode is part two of The Importance of Auditing Your Analytics episode. Last episode, we discussed the three main components of a data quality audit which include compliance, accuracy and conversion tracking. In this episode we’re going to explore three actions you should take after your data quality audit is complete, as well as what the risks and rewards of those actions are. To do this, Taylor speaks with Simon Mandel, Digital Strategist at Americaneagle.com, and Charles Ro, Data an...
The Importance of Auditing Your Analytics - Part 1
March 21, 2022 15:28 - 26 minutesIt's vitally important to have insights into the user behavior happening on your website and applications. This information is valuable when determining your website's return on investment and when shaping future enhancements around user behavior. The data that has been collected and analyzed can help marketers find insight about their consumers, especially when trying to figure out what content is working. In this episode we’re going to explore the importance of auditing your website’s analy...
A Marketing Debate: SEO vs. UX Design
March 07, 2022 22:43 - 34 minutesWhen it comes to finding customers who need your products or services, Search Engine Optimization (SEO) is key. However, so is creating a website that is both functional and visually impressive through the User Experience Design (UX). This Is where the debate of SEO vs. UX comes In. It can be a constant battle between optimizing for Google's algorithm and optimizing for actual human visitors. In this episode, our host, Taylor Karg, sat down with Americaneagle.com's Danny Setiawan, Senior UX ...
The Value of WordPress Through a Marketing Lens
February 21, 2022 10:00 - 32 minutesWhat started as a humble blogging platform is now the market leader in the web space. Companies of all sizes, from start-ups to mid-market and enterprise, are leveraging the open-source and robust WordPress platform to meet their digital needs. As a matter of fact, it’s the world's most popular open source CMS and powers 43% of websites today. In this episode, our host, Taylor Karg, sat down with Americaneagle.com's WordPress expert and Scrum Master Landon DePasquale, to cover the platform th...
Content Governance and the Importance of Brand Standards
February 07, 2022 15:02 - 47 minutesContent governance, or content management, facilitates the production and publication of content by symbiotically aligning people, processes, and tools. It is like a blueprint for how your content is planned, created, and distributed and encompasses accountability and cross collaboration with a content team. In this episode, our host, Taylor Karg, sat down with Americaneagle.com Content Management Lead Tyler Bachman and Senior Content Writer Al Edwards to cover the importance of content, inte...
How Do You Know If It’s Time For A Website Redesign?
January 31, 2022 10:00 - 44 minutesWebsites are meant to be fluid. As technology and business processes continue to evolve, your website should evolve along with it. If it doesn’t, it may actually be hurting your business. This begs the question — how do you know it’s time for a website redesign? To help answer this question, our host, Taylor Karg, sat down with Mike Goliber, Vice President of Client Engagement at Americaneagle.com. This episode covers what it means to redesign your website, what results business owners should...
1:1 with a Marketing Expert: Rick Maxey
January 10, 2022 10:00 - 16 minutesTo coincide with National Marketing Day (January 11), we brought you something different. Our host, Taylor Karg, sat down to interview a marketing industry veteran, Americaneagle.com's very own Marketing Director Rick Maxey! Rick has 18 years of experience in marketing and is a Certified Salesforce Pardot specialist. He currently manages all things in the realm of email marketing. Before joining Americaneagle.com, he worked for his own company for 15 years, running the marketing side. He is a...
How to Develop a Measurement Strategy: Data, Observation, & Insights
December 27, 2021 11:00 - 17 minutesIn this episode, we’re presenting to you a session that was presented live during this year’s Americaneagle.com Customer Forum. The Forum is a special event exclusively for existing Americaneagle.com clients looking to learn about the latest web trends, digital marketing, and tips and tricks to improve their overall digital presence. Are your digital efforts accomplishing everything you intend for your business and brand? If you are not sure, it is probably time for a measurement strategy. In...
7 Tips & Tricks That Will Make You Feel Like An SEO Expert
December 13, 2021 11:00 - 27 minutesIn this episode, we’re giving you a special episode: A session that was presented live during this year’s Americaneagle.com Customer Forum. The Forum is a special event exclusively for existing Americaneagle.com clients looking to learn about the latest web trends, digital marketing, and tips and tricks to improve their overall digital presence. In this episode, presented by Americaneagle.com's Digital Marketing Director, Courtney McKeown, and Digital Marketer, Diane Haro, you’ll learn about ...
4 Last Minute Marketing Tactics for the 2021 Holiday Season
November 29, 2021 22:13 - 22 minutesThe holiday season is officially here. In this special Cyber Monday episode, our host, Taylor Karg, spoke with Americaneagle.com's Digital Marketing Account Manager Shawn Dunlap and Digital Marketer Vanessa Cozzone to discuss four last minute marketing tactics to help your business win this holiday season. Our guests discussed social media, inventory, retention campaigns, SMS and many more marketing strategies. Follow this podcast on your preferred podcasting platform so you never miss an epi...
Marketing Roundtable: A Discussion with Marketing Experts, Featuring Richard Roeper
November 15, 2021 11:00 - 31 minutesIn this special episode, our guest host, Chicago Sun-Times columnist Richard Roeper takes over and speaks to marketers from a range of different businesses about their marketing strategies and backgrounds. Listen in as we speak to professionals from businesses like HellermannTyton, The Animal Store, and RDO Equipment Co., about how they've overcome business challenges and adjusted their marketing strategies as a result of the pandemic, what their philosophy is for 2022, and more! Follow this ...
How to Develop a Compelling Data Marketing Message
November 01, 2021 10:00 - 30 minutesIn this episode, our host, Taylor Karg, spoke with Americaneagle.com's Director of Digital Strategy and Content Experience, Wolfgang Gruener, to discuss how to develop a compelling data marketing message. The two also dive into Americaneagle.com's digital content quadrant, progressive information growth, and how to develop digital strategies for clients. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // F...
The Nitty Gritty of Analytics
June 03, 2021 11:00 - 19 minutesThis episode of Modern Marketing Messages focuses on the nitty gritty of analytics. Two of Americaneagle.com’s analytics experts, Simon Mandel and Charles Ro, join the show to discuss how there is a narrative in data and how we go about sharing that narrative, along with what the future of analytics looks like. We get into the difference between key performance indicators (KPIs) and metrics, the usage of analytics dashboards, the importance of graphically representing data to tell a story, an...