09. How AI and Chatbots Will Transform Search and Learning with Alex Birkett

Learning to Change

English - October 25, 2023 07:01 - 35 minutes - 32.8 MB - ★★★★★ - 33 ratings
Courses Education Kids & Family Education for Kids Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 08. Designing Organizations for Engagement and Meaningful Contributions with Nancy J. Hess

Next Episode: 10. Storytelling: The Secret Ingredient For Meaningful Change with Graham Callis

AI, chatbots, and generative search are already changing the way that we find and take in content online, and their impacts will only continue to grow.
I’m joined today by Alex Birkett to talk about the future of search and how people will discover and interact with content online.
We discuss whether websites and traffic numbers will even matter in the future and how evolutions in how we search will change how content gets accessed and used.
Alex Birkett is a co-founder of Omniscient Digital, an organic growth agency that builds content & SEO programs for ambitious B2B brands. Previously, he worked on growth and experimentation at Workato, HubSpot, and CXL. He lives in Brooklyn with his dog Biscuit.

LISTEN TO THE FULL EPISODE TO HEAR:

Why generating AI content is a short-term solution to the wrong problem

How novelty and expertise-seeking can drive content use beyond simplified AI answers

What is information gain and why content producers should focus on it

Why websites and email lists still matter

The hot takes and competing commitments of adapting to the future of search

LEARN MORE ABOUT ALEX BIRKETT

Omniscient Digital

AlexBirkett.com

The Long Game Podcast

Connect with Alex on LinkedIn

LEARN MORE ABOUT MELISSA EMLER AND MODERN LEARNERS:

Modern Learners

Modern Learners Community