Mobile Marketing Minute with Rob Woodbridge and Greg Hickman artwork

The top 5 iOS 8 features that marketers need to know about

Mobile Marketing Minute with Rob Woodbridge and Greg Hickman

English - September 18, 2014 11:23 - 173 MB Video
Business mobile marketing tactics sms strategy rob woodbridge greg hickman Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The marketer's guide to the mobile web vs mobile app debate
Next Episode: The 5 reasons you can't ignore SMS marketing

Greg and I jump into the iOS 8 discussion by highlighting the top 5 enhancements that marketers should know about. We talk ApplePay, Spotlight, Widgets, MAC addresses and action notifications (with a few detours around Apple Watch, iBeacons and Twitter?).


 


The goal here is to demonstrate the possibilities that the new OS brings to the mobile marketing world. Will you use all/any of these? Perhaps not right away but to be aware of them is a requirement and we do our best to bring them to the forefront.