The marketer's guide to the mobile web vs mobile app debate

Mobile Marketing Minute with Rob Woodbridge and Greg Hickman

English - September 11, 2014 11:57 - 39.2 MB Video
Business mobile marketing tactics sms strategy rob woodbridge greg hickman Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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This debate has raged on endlessly: Mobile app versus mobile web site. Finally, some straight answers for marketers on how they should approach each and why. From the "one web" concept to the difference between a mobile web customer and a mobile app customer, Greg highlights some key strategies and questions that good marketers are asking and implementing. You probably should watch this...