#2139 The simplest $6M dollar idea

Startup Stories - Mixergy

English - September 27, 2021 13:00 - ★★★★★ - 467 ratings
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Previous Episode: #2138 Building a global business from a small market

Next Episode: #2140 Buying and selling online businesses

Today’s guest is doing $6M ARR selling freaking air fresheners. Seriously, just a better replacement for those little trees that hang from the rearview mirror.
He says selling a fragrance over the internet is the world’s worse elevator pitch but I disagree. I want to find out how he did it.
Ryan Baylis is the founder of Drift, a scent based, home goods company.

Ryan Baylis is the founder of Drift, a scent based, home goods company.

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