Women‘s Sports: The Time is NOW

SSAC

English - September 02, 2021 15:24 - 48 minutes - 89.4 MB - ★★★★★ - 11 ratings
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Alexis Ohanian - Founder, Seven Seven Six

Cathy Engelbert - Commissioner, WNBA

Kate Johnson - Director and Head of Global Sports & Entertainment Marketing Partnerships, Content, and Media, Google

Jessica Gelman (moderator) - CEO, Kraft Analytics Group

There is a misconception that people do not want to view women’s sports, driving the notion that women’s sports cannot make money and are a bad investment. This perpetuates a cycle that puts down the industry, but is based on faulty logic. This March women’s games in the NCAA basketball tournament have outpaced men’s games in head to head slots in terms of social media impressions, and last summer social justice protests in the WNBA Wubble cast reverberations with profound impacts on national politics. This panel brings together fierce advocates of equality in sport who will discuss why NOW is the time for investment in women’s sports based on evidence from impressions, viewership, and other overlooked data.