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When the Sports World Stopped & How it Came Back to Life: COVID and the Future of Sports
SSAC
English - September 02, 2021 15:27 - 49 minutes - 91 MB - ★★★★★ - 11 ratingsSports interview entrepreneurship business health leadership news comedy entrepreneur culture politics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Quantify This: Valuing Sports Sponsorships Presented by Bose
Dana White - President, UFC
Jonathan Kraft - President, The Kraft Group
Jackie MacMullan - Senior Writer, ESPN
Sports businesses were not spared as COVID brought the entire world to a grinding halt in 2020, forcing businesses to adapt quickly to the new environment. Seasons were cancelled, stadiums were turned into vaccination sites, and fans looked forward to a new ‘Opening Day’: a day when sports would return. As the sports industry works towards a new normal, this panel of sports business titans will discuss the pandemic and what has changed. We will examine lessons learned around player training/safety and what the future of the sports world will look like in the new normal for organizations and fans alike.