How to Build an Emotionally Charged DTC Brand and Get Into Department Stores - with Andreas Palm of CDLP
Minds of Ecommerce
English - March 17, 2020 14:10 - 29 minutes - 28.1 MB - ★★★★★ - 7 ratingsEntrepreneurship Business Education How To conversionoptimization ecommerce mindsofecommerce shopify Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Andreas Palm, is the co-founder of CDLP, a DTC premium men's underwear brand who's been featured in major publications such as Vogue and GQ, and got into Mr Porter, SSENSE, Barney's and Selfridges right from the start!
In this episode, the first of the podcast's 2nd season - Andreas explains why they chose to get into department stores early, HOW they did it, and how they've built a brand that's emotionally charged.
You don't want to miss this one.