In this episode I interview my good friend and fellow digital marketer Kyle Eagle. Kyle and I attended VIU locally where were from and had accounting classes and marketing classes together. Kyle is a wizard when It comes to digital marketing and he has helped the company he works for build their clients brands online through effective use of facebook advertising, and great SEO optimization for their clients websites. Kyle and I chat about all things branding: Utilizing Linkedin to find key decision makers, the Capablities we have in society to help create our own brand, the emphasis of going Live in video format for Facebook marketing and Youtube marketing, Using Facebook advertising to jumpstart our traffic to blogs/websites, Tik-Tok as a social media platform, Always be learning to adapt to society’s warp speed changes in business and in life, Keep up to date on trends in your industry to help stay relevant, The importance of skill acquisition and how vital building our skills is for building our own brand