TODD HERMAN | Sports & Business Coach and Author of The Alter Ego Effect | Millionaire Secrets #62

English - October 19, 2020 20:00 - 56 minutes - 51.5 MB - ★★★★★ - 38 ratings
Entrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Today’s interview for the Millionaire Secrets Podcast is with Todd Herman, sports and business coach, and author of the fantastic book:

The Alter Ego Effect.

I’ve got to tell you, listening to Todd speak today gave me a little shiver of excitement.

The words he spoke were just so true for my own personal journey. The Jeff Lerner you see today was initially a character I had to play.

You see, I’m actually a huge introvert.

I had to become somebody else. A different Jeff. In order to build ENTRE as you know it today.

And that’s what Todd and I talk about.

Creating and stepping into your success character.

Todd first started studying and developing the idea of a success character when he began working with professional athletes several decades ago.

Todd calls it the performance persona.

He noticed a consistent theme between many of the best elite athletes.

It was a personality trait. A character trait.

They would literally become somebody else when they stepped out into the arena to do battle.

The idea that there is a single-self is something that the self-help and psychology fields have been pushing for close to a century.

Todd disagrees strongly.

We all wear different masks in different parts of our lives.

When building a business and stepping into the world of entrepreneurship for the first time…

...you need to create a new mask. A new character.

Your...success character.

Listen to the Podcast below to enjoy the full interview with Todd Herman:

Check Out More of Todd’s Content Here 👇