EP 8:10 The Evolution of Automotive Sales Prospecting: Traditional to AI

In this innovative episode of the Millionaire Car Salesman Podcast, LA Williams is joined by none other than T Got Your Keys aka Tianna Mick! LA and Tianna discuss the importance of going back to the basics of car sales. They emphasize the value of being involved in the community, attending local events, and networking. They also highlight the power of handwritten letters and utilizing bulletin boards for advertising. The hosts introduce Chat GPT as a tool to streamline email responses and provide tips on maximizing its effectiveness.

Tune in to this episode of Millionaire Car Salesman Podcast to discover how the synergy of traditional strategies and modern tools can elevate your car sales game to new heights. Don't miss the chance to learn from the experts: The Blind Phone Master and T Got Your Keys!

Key Takeaways

Attend local community events and network to generate new leads

Handwrite letters and distribute them in apartment complexes or businesses

Utilize bulletin boards in grocery stores and other public spaces for free advertising

Use Chat GPT to streamline email responses and save time

"Wear your dealership shirt everywhere you go. You are a walking billboard!" 

- Tianna Mick, T Got Your Keys

"Everyone who knows someone who knows you, should know that you sell cars!" 

- LA Williams, The Blind Phone Master

About Tianna Mick aka T Got Your Keys

Tianna Mick aka T Got Your Keys is a known industry name for being an expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding.

At only 19 years old, Tianna was consistently the top-grossing salesperson in her dealer group, averaging 20+ units and generating $10K each month in personal income. Tianna is globally recognized for her award-winning website TGotYourKeys.com, voted #1 Personal Website in the Automotive Industry!

Tianna is a 3x NADA Convention Speaker, awarded #1 Influential Female Car Salesperson, TikTok Influencer with over 3.8 Million Views, Guest of Brad Lea's Dropping Bombs Podcast, Graduate of Ally's A-List Summit Academy, Speaker at the Florida Independent Automobile Dealers Association, TrueCar's TrueTalk Panel Discussion Leader concerning Diversity, published in Digital Dealer Magazine, and reoccurring Digital Dealer Speaker, Internet Sales 20 Group Speaker, and now Chief Marketing Officer at Dealer Synergy.

Most recently, General Motors Corporate invited Tianna Mick to speak on their behalf on the importance of Diversity, Realities & Economics within the LGBTQ+ Community, for the Automotive Industry!

T Got Your Keys... to Success!

The Power of Old School Selling in the Age of AI: A Comprehensive Guide

Introduction

In the ever-evolving world of automotive sales, it's easy to get caught up in the latest trends and technologies. From AI-powered chatbots to social media marketing, there's no shortage of new tools and strategies to help sales professionals succeed. However, in our quest for innovation, we often overlook the tried and true methods that have been the foundation of successful selling for decades. In this comprehensive guide, we will explore the power of old-school selling techniques and how they can complement and enhance the use of AI in the automotive industry.

Prospecting: Going Back to Basics

One of the biggest challenges for sales professionals is finding new leads and getting in front of potential customers. While social media and online advertising have become popular methods for prospecting, there is still immense value in traditional community engagement. Attending local events, such as farmers' markets and community gatherings, allows salespeople to connect with potential customers on a personal level. 

Tianna Mick, a car sales professional, emphasizes the importance of actually showing up and being involved in the community: "We always say it's good to drink at least X amount of water in the morning and at night. We know those are good things to do. How many of us do that? So going back to the basics of everything, especially when giving out these ideas, we really want you guys to understand that the consistency of being involved in your community is really going to fuel the fire."

Maximizing Community Engagement

To maximize the impact of community engagement, sales professionals can take advantage of various opportunities. For example, attending local events and networking with attendees can lead to valuable connections and potential leads. Additionally, salespeople can leverage bulletin boards in grocery stores and other public spaces to post flyers and promote their services. 

Tianna Mick shares her experience with this strategy: "I was walking in the grocery store, and on the way out, and on the way in, actually, there's this bulletin board. I remember when I was younger, it would be cluttered with so many flyers, so many things. And then I got to thinking, that's because they're not posting flyers anymore. They're posting social media ads. They're buying this ad space. So they neglected now this one avenue of customers that are literally walking into this grocery store, hundreds of people every single day, every single night, and they're neglecting this free space to put their flyer."

The Power of Handwritten Letters

In the age of digital communication, the art of the handwritten letter has been largely forgotten. However, this old-school method can be incredibly effective in making a lasting impression on potential customers. Taking the time to write personalized letters and dropping them off in apartment complexes or other targeted areas can yield significant results. Tianna Mick highlights the impact of this approach: "Even if you took a Sunday out, right, and you were handwriting 50 letters and you dropped them off into an apartment complex, mailboxes, because that's my number one thing is my idea is how can I maximize my time and efforts in one place, right? I don't want to go door to door, which you can do. That's another old-school fundamental way. Just go door to door, putting letters under people's doors. But I think, how can I maximize my time? So I seek out apartment buildings, I seek out big businesses that I can go in and just put in my flyer, put in my cards, put in my handwritten note, so that way I can maximize my time."

The Rise of AI: Chat GPT

While old-school selling techniques are valuable, it's important to embrace the power of AI in the automotive industry. One tool that has gained significant attention is Chat GPT, an AI-powered chatbot that can assist sales professionals in various tasks. LA Williams shares his experience with Chat GPT: "I love Chat GPT. I get tongue-tied when I say that to LA. I love Chat GPT only because, like you said, the grunt work. Oh, my gosh. In car sales, obviously, if you have your CRM set up properly with the proper automation, which Dealer Synergy and I can help you out with, answering emails would take so much time out of my day. So much time. And Chat GPT literally makes an email for me in 30 seconds."

Harnessing the Power of Chat GPT

To harness the power of Chat GPT effectively, sales professionals must understand how to use it to their advantage. By providing clear instructions and desired outcomes, Chat GPT can generate personalized and compelling email responses in a matter of seconds. Tianna Mick explains the process: "I copy the email, I say, 'Reply as Tianna Mick, car sales professional at ABC Motors, letting the customer know, along with our value package proposition, that we would like to schedule an appointment with him as soon as possible and entice him to want to watch this new video I just made for him.' I put that in with the copied email, and it literally, in 30 seconds, maybe less, gives me a complete email saying, 'Hey, La Williams, thank you so much for your choice to decide to shop with us at ABC Motors. Look at this personalized video, and then it'll say, insert video here.'"

The Future Outlook: Combining Old School and AI

As the automotive industry continues to evolve, the successful sales professional of the future will be one who combines the power of old-school selling techniques with the efficiency and effectiveness of AI tools like Chat GPT. By prospecting in the community, engaging with potential customers on a personal level, and leveraging the power of handwritten letters, sales professionals can create meaningful connections and stand out from the competition. Additionally, by harnessing the capabilities of AI tools like Chat GPT, sales professionals can streamline their workflow and enhance their communication with customers.

Conclusion

In the fast-paced world of automotive sales, it's crucial to strike a balance between old-school selling techniques and cutting-edge AI tools. By embracing community engagement, leveraging the power of handwritten letters, and harnessing the capabilities of AI tools like Chat GPT, sales professionals can maximize their success and increase their income. The future of automotive sales lies in the integration of these two worlds, where personal connections and technological advancements work hand in hand to create a winning formula. So, go out there, embrace the power of old-school selling, and let AI tools like Chat GPT take your career to new heights.

Resources

Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.

The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!

The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.

For more interactivity, join The Millionaire Car Salesman Club on Clubhouse.

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The Millionaire Car Salesman Podcast is Proudly Sponsored By: 

Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level.

Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably!

Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!