EP 7:26 Transforming Into An Internet Dealership: Selling 75 Units to 320 Units Online

Welcome to another captivating episode of the Millionaire Car Salesman Podcast, hosted by the dynamic duo, Sean V. Bradley, CSP, and L.A. Williams. Get ready for an exhilarating discussion as they reunite for this week's installment!

In today's episode, we have a special guest joining us: Jenna Blankenbiller, the General Sales Training Director at Bob Ruth Ford. Prepare to be amazed as we delve into Jenna's extraordinary journey, from her background in Hotel Restaurant Management to now, her current role in managing Bob Ruth Ford. Bob Ruth Ford is a single-point Ford dealer located in Dillsburg, PA with a population of only 2,500. Before, selling only a mere 75 units per month from the Internet Department, now they have soared to over 320 units per month, solely from the Internet Department, under the guidance of Dealer Synergy! 75% of their sales come purply from online internet operations, and with the post-pandemic world forcing consumers to use online avenues for their car buying that percentage is only growing!

Imagine the power of selling cars to your customers without them ever needing to set foot inside the dealership. Discover the cultural shifts and transformative habits that had to be embraced to turn Bob Ruth Ford into an exceptional "Internet Dealership." Tune in to uncover crucial missed opportunities that your dealership might still be overlooking by improperly outsourcing your BDC. Listen closely as Jenna roleplays the meticulously crafted Internet Process that propelled Bob Ruth Ford to its acclaimed fame as the top Ford dealership in the country. Gain insights into the innovative strategies employed to provide a seamless 100% online car buying experience. Have you ever heard of curbside pick-up for purchasing a car? Prepare to be inspired as you learn how to implement these game-changing tactics at your own dealership!

Join us for this enlightening episode packed with insider knowledge and practical tips that will elevate your dealership's success to new heights. The future of automotive sales is here, and it's time to seize the opportunities that lie within the digital landscape. Don't miss out!

About Jenna Blankenbiller

Jenna Blankenbiller hails from the picturesque Berks County, just outside Reading, Pennsylvania. With a passion for hospitality, she pursued her dreams and graduated from Central Penn College with a degree in Hotel Restaurant Management. Early in her career, Jenna made waves as she successfully managed multiple restaurants, showcasing her natural leadership and organizational skills.

Driven by a desire for new challenges, Jenna made a bold career transition and ventured into the world of automotive sales. She found her calling at a reputable Nissan dealership, where she quickly established herself as a formidable salesperson. Determined to broaden her horizons, Jenna embarked on a transformative journey that led her to spend the next six years at a dynamic 'Buy Here Pay Here Dealership.' This experience served as a catalyst, strengthening her skillset and deepening her understanding of the automotive market.

Eager to explore new avenues within the industry, Jenna joined the prestigious team at Bob Ruth Ford as a dedicated BDC Representative. Recognized by her exceptional talents, she swiftly ascended the ranks to become the store's esteemed Internet Director. Through her relentless dedication and unrivaled work ethic, Jenna has now assumed the role of the dealership's esteemed General Sales Training Director!

About Bob Ruth Ford

What sets Bob Ruth Ford apart is their affiliation with Dealer Synergy. As one of their long-standing clients and an astounding success story, Bob Ruth Ford has experienced tremendous growth. Situated in Dillsburg, PA, a town with a modest population of only 2,500, their single-point Ford dealership has witnessed an extraordinary transformation. Previously selling only a mere 75 units per month from the Internet Department, now they have soared to over 320 units per month, solely from the Internet Department, under the guidance of Dealer Synergy!

Bob Ruth Ford is committed to an ambitious mission: "To revolutionize the perception of the car dealership experience, one customer at a time." They take great pride in having experienced sales staff, whose primary objective is to ensure the complete satisfaction of each and every customer we serve. At Bob Ruth Ford, we go the extra mile by offering Guaranteed Credit Approval through the esteemed Credit Acceptance Corporation. Rest assured, your financing needs will be met with ease.

Resources

Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.

The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!

The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.

For more interactivity, join The Millionaire Car Salesman Club on Clubhouse.

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The Millionaire Car Salesman Podcast is Proudly Sponsored By: 

Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!

Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!