#22 with Sharon Vornholt: Marketing is the #1 skill to get Deals & Spent $18 on Marketing to Land a 12K Deal

In this episode, Jonathan interviews Sharon Vornholt and uncovers her path of diving into Real Estate. It all started with a home inspection business in 1991 and through her local REIA she found a true passion for Real Estate. She is involved in wholesaling, rentals, blogging, podcasting and her favorite joy is teaching. She is truly someone who defines GRIT and excuses don't even exist in her world. This episode uncovers topics like why marketing is the number 1 important skill,  Probates, getting out of your comfort zone and more!  

 Top Takeaways: 

Putting a list together to find leads: 12:45 - 15:28 

- Utilize ListSource to form a list based on your criteria

- Another option is outsourcing this task to companies to do it 

- Filter by equity and absentee owner 

- The list has to be targeted 

You will never run out of leads with probates: 15:35 - 18:42 

- Real estate probates is a legal process following a homeowner's death, where the property either transfers ownership to someone or is sold 

- Very motivated sellers and won't inherent money until they sell the property 

- This is also where Sharon has gotten the most hugs at closing 

- You have to do some detective work and this is where most people quit

- When seeing the house, forget about selling and just focus on solving their problem

- Just have a conversation and talk about things in their house          

- Asking what would you fix if you were going to move in here  

 Marketing is the #1 skill to get deals: 35:06 - 38:55 

  - Use direct mail to get off-market deals        

  - Once you find a deal, put that money back into marketing         

 - Get your marketing strategy on auto-pilot        

 - Driving for dollars

 - Free strategies          

 - Networking at Real Estate Meetups, make sure everyone knows your name and ask what they are doing in Real Estate 

Resources:  

Open Letter Marketing 

ListSource  

Rehab Valuator 

Trello 

Upwork 

Dropbox  

Social Links: 

Blog: https://louisvillegalsrealestateblog.com/ 

Podcast: Let's Talk Real Estate Investing:  https://louisvillegalsrealestateblog.com/podcasts-lets-talk-real-estate-investing/ 

Learn from Sharon and her incredible resources: https://louisvillegalsrealestateblog.com/work-with-me-sharon-vornholt-coaching/ 

BiggerPocket's Profile: https://www.biggerpockets.com/users/svornholt