Middle Earth - China’s cultural industry podcast
130 episodes - English - Latest episode: 7 days ago - ★★★★★ - 12 ratingsYour source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.
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Episodes
#61 Illegal Drugs in China : Consumption & Production (Dark Series - Part 2)
December 06, 2021 17:00 - 40 minutes - 28 MBIllegal drug usage among China’s adult population is one of the lowest in the world: 0.16%. But has it always been like this since the Reform and Opening Up period? And did you know there are plantations that legally grow cannabis in China? Featuring - Mathias Boelinger: Journalist at DW - Dylan Levi King: Translator & Author Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary...
#60 The Golden Age of China's Museums?
November 22, 2021 07:00 - 40 minutes - 28 MBChina had just 25 museums in 1949, and around 350 at the start of the reform era in 1979. Since 2000, though, over 4,000 new museums have been built in the country on a wide range of subjects, such as the history of every province and county, or the silly-sounding “Watermelon Museum” in Beijing. In 2019, China saw 1.2 billion museum visits. What’s driving this museum-building boom, and how do you design a good museum? Featuring - Oranda HOU : Rockart Bund Museum partnership manager - YU ...
#59 China micro-series’s boom
October 28, 2021 09:00 - 38 minutes - 26.8 MBShort-video app Quibi failed in just six months after launching in the US, so it’s too bad the company didn’t come to China, where hundreds of millions of people watch short drama series that bring you new twists every few seconds… all in vertical form. Why do Chinese audience love such high-speed storytelling and who are the people behind this new content format? After all, as The World of Chinese found out in this article ; most people hold their phones vertically 94 percent of the time...
#59 China micro-series’s boom
October 28, 2021 09:00 - 38 minutes - 26.8 MBShort-video app Quibi failed in just six months after launching in the US, so it’s too bad the company didn’t come to China, where hundreds of millions of people watch short drama series that bring you new twists every few seconds… all in vertical form. Why do Chinese audience love such high-speed storytelling and who are the people behind this new content format? After all, as The World of Chinese found out in this article ; most people hold their phones vertically 94 percent of the time...
#58 Porn in China : Consumption & Production (Dark Series - Part 1)
October 21, 2021 09:00 - 43 minutes - 30.3 MBPornography has been banned in China since 1949. Yet 80 percent of young men (18 – 29 years old) and 50 percent of young women, or 30 percent of the whole Chinese population, admit to consuming porn as of 2015. So how do they access it? And are there actually local producers making and distributing this illegal content within China? This is the first installment of a three-part series on China’s “guilty pleasures”: sex, drugs, and casinos. Featuring Danny: Chinese translator at Porn...
#58 Porn in China : Consumption & Production
October 21, 2021 09:00 - 43 minutes - 30.3 MBPornography has been banned in China since 1949. Yet 80 percent of young men (18 – 29 years old) and 50 percent of young women, or 30 percent of the whole Chinese population, admit to consuming porn as of 2015. So how do they access it? And are there actually local producers making and distributing this illegal content within China? This is the first installment of a three-part series on China’s “guilty pleasures”: sex, drugs, and casinos. Featuring Danny: Chinese translator at Porn...
#57 How is “Chinese traditional culture” now consumed in China?
September 13, 2021 08:00 - 40 minutes - 28.2 MBChina may have 5,000 years of history, but now it has to compete for clicks and eyeballs with short videos on Douyin. From martial arts to Confucian classics to architecture, find out how businesses focused on Chinese traditional culture marketing themselves for young consumers in the modern day. Featuring AJ Donnelly : Co-founder of Cultural Keys Chinese Culture Company Matthew Hu : Co-founder of The Courtyard Institute Carol Yin : Project Manager at the Beijing Institute of Yangming Phi...
#56 FIRST: Behind the Scenes at China’s Sundance
August 26, 2021 08:00 - 37 minutes - 25.9 MBThough streaming is on the rise, film festivals are still an important channel for creators to showcase their work. If you’re an indie filmmaker in China, the Xining FIRST Youth Film Exhibition has become the place to see and be seen. Started in 2006, it is now known as the “Sundance of China,” and it is where directors like Wen Muye, director of 2018’s Dying To Survive (the third-highest grossing film at the Chinese box office), was discovered. In 2011, the festival moved to the remote Qi...
(Bonus episode) LEAP : Behind the scenes with director Peter Ho-Sun Chan
August 15, 2021 07:00 - 45 minutes - 31 MBA bonus episode where we will delve into the making of the movie Leap, which came out in September 2020 on the Chinese national women’s volleyball team. Director Peter Ho-Sun Chan and Academy governor-at-large Janet Yang, an award-winning producer, will talk about the incredible journey of the team, the evolution of China over the past few decades, and what it’s like working with acclaimed Chinese actress Gong Li. This episode was originally produced by the Asia Society Museum and Asia Soc...
#55 Why is red tourism trending beyond the golden generation? (cross-over episode with The Chinese Tourism Podcast)
July 28, 2021 06:00 - 40 minutes - 28 MBThe Communist Party of China celebrating its 100th year anniversary this year, driving up tourism to revolutionary sites around the country. The “red tourism” sector has seen significant growth from 140 million visit in 2004 to 1.15 billion in 2019, and now the “Gen Z” is following the trend. How do red tourism sites stay relevant for a new generation? Featuring Dr. Mimi Li : associate professor at the School of Hotel and Tourism Management (PolyU) Michael Wang : VP of Content Dragon Tr...
#54 What is the future of China’s animation industry?
July 08, 2021 08:00 - 47 minutes - 32.8 MBWith a market that will quadruple between 2013 and 2025, China’s animation industry is getting more and more assertive with success stories like Ne Zha (2019), currently the third highest-grossing films in Chinese box office. But what challenges do Chinese animators, producers, and storytellers still face? And how can animated Chinese stories find an audience abroad? Featuring Lulu Hansen: Creative producer Yi Yan: General Manager of Ju Pin Pictures Dalton Grant Jr.: Co-Founder Floating...
#53 B-Movies to E-Movies: China's 100M online film industry
June 25, 2021 08:00 - 37 minutes - 25.7 MBIn February 2021 China’s cinemas sold more ticket than the USA—a result of the COVID-19 epidemic, but also of a population more and more eager to see quality movies on the big screen. Yet for every movie that comes to the silver screen, several others are released over the internet at the same time. Called e-movies, or wǎngdà (网大), they became a massive pop-culture phenomenon in China with a production peak of over 2,200 films in 2017. How did this industry evolve over the last decade, and...
#52 Temple Dongjingyuan: How to bring a Ancient Temple Back to Life?
June 09, 2021 08:00 - 39 minutes - 27.2 MBNot far from the Forbidden City lies Temple Dongjingyuan (Temple 东景缘), formerly knowed as the Zhizhu Temple. It was founded at the beginning of the 15th century, and the current buildings date from 1700. Centuries after it was founded, and decades after it was decommissioned for religious services in the 1950s, the place is miraculously still standing and is a center of culture in the neighborhood. In 2007, Juan van Wassenhove and Lin fan (林凡) decided to restore the place and run it as a c...
#52 Temple Dongjingyuan: How to bring a Ancient Temple Back to Life?
June 09, 2021 08:00 - 39 minutes - 27.2 MBNot far from the Forbidden City lies Temple Dongjingyuan (Temple 东景缘), formerly knowed as the Zhizhu Temple. It was founded at the beginning of the 15th century, and the current buildings date from 1700. Centuries after it was founded, and decades after it was decommissioned for religious services in the 1950s, the place is miraculously still standing and is a center of culture in the neighborhood. In 2007, Juan van Wassenhove and Lin fan (林凡) decided to restore the place and run it as a c...
#51 Pop Mart : How to Make an Addictive Toy
May 21, 2021 07:00 - 40 minutes - 27.6 MBIf you are on this side of the Great Wall, you might have seen their shops and vending machines in malls: Pop Mart. This public company worth 11 billion USD sells “mystery” toy boxes containing a single cute figurine from a potential set of several characters. Buyers do not know which figurine they have bought until they open the box. The company is widely successful in China and has even led other companies to copy their marketing methods. Joining Middle Earth Podcast are creative director...
#51 Pop Mart : How to Make an Addictive Toy
May 21, 2021 07:00 - 40 minutes - 27.7 MBIf you are on this side of the Great Wall, you might have seen their shops and vending machines in malls: Pop Mart. This public company worth 11 billion USD sells “mystery” toy boxes containing a single cute figurine from a potential set of several characters. Buyers do not know which figurine they have bought until they open the box. The company is widely successful in China and has even led other companies to copy their marketing methods. Joining Middle Earth Podcast are creative director...
Middle Earth joins “The World of Chinese” magazine’s network
May 18, 2021 04:00 - 1 minute - 874 KBMiddle Earth is now joining The World of Chinese magazine podcast network. The World of Chinese (TWOC) is a bi-monthly English magazine and website dedicated to Chinese society, language, and culture. Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground. As Middle Earth focuses on the creation and distribution of art and content in China, we saw some ...
#50 Xiaohongshu
March 17, 2021 20:14 - 47 minutes - 43.9 MBJoining Aladin Farré on this episode of Middle Earth are Miro Li (founder of Double V. Consulting and CHINAble Academy) and Rose Zhu (Xiaohongshu lifestyle influencer). The three discuss the ecommerce/short-video app Xiaohongshu, what distinguishes this app from its competitor Douyin, how the nature of short videos has changed as a result of the pandemic, and more. Middle Earth is made by China Compass Productions. If you have a China-themed cultural project, please get in touch! ...
#50 Xiaohongshu : Marrying content and e-commerce
March 17, 2021 20:14 - 47 minutes - 33 MBEcommerce and short-video app Xiaohongshu (小红书 or RED), or RED, has been booming in china. Yet what distinguishes this app from its competitor Douyin, how the nature of short videos has changed as a result of the pandemic? Featuring Miro Li : Founder of Double V. Consulting & CHINAble Academy Rose Zhu : Xiaohongshu/KOL lifestyle influencer Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next docum...
#50 RED : Marrying content and e-commerce
March 17, 2021 20:14 - 47 minutes - 33 MBJoining Aladin Farré on this episode of Middle Earth are Miro Li (founder of Double V. Consulting and CHINAble Academy) and Rose Zhu (Xiaohongshu lifestyle influencer). The three discuss the ecommerce/short-video app Xiaohongshu, what distinguishes this app from its competitor Douyin, how the nature of short videos has changed as a result of the pandemic, and more. Middle Earth is made by China Compass Productions. If you have a China-themed cultural project, please get in touch! With tha...
#49 China's New Year box office bonanza
February 26, 2021 20:56 - 43 minutes - 29.9 MBLast year, as COVID-19 cases spiked around the world, many thought cinemas would die. China’s box office sales from the past few months tell a different story. The country’s film market broke several world records in 2021, selling roughly $1.2 billion in tickets. Although theaters in the U.S., which are the primary competitors of theaters in China, have been closed, more and more Chinese people continue to head to the movies. One of the secret weapons is the production of a “Chinese New Year...
#49 China's New Year box office bonanza
February 26, 2021 20:56 - 43 minutes - 29.9 MBLast year, as COVID-19 cases spiked around the world, many thought cinemas would die. China’s box office sales from the past few months tell a different story. The country’s film market broke several world records in 2021, selling roughly $1.2 billion in tickets. Although theaters in the U.S., which are the primary competitors of theaters in China, have been closed, more and more Chinese people continue to head to the movies. One of the secret weapons is the production of a “Chinese New Year...
#48 China's burgeoning stand-up scene
February 03, 2021 21:39 - 1 hour - 55.9 MBA few years ago, the stand-up comedy scene in China was largely considered to be alternative culture, with few venues for comedians and patrons. This stands in stark contrast to today, with over 100 comedy clubs nationwide, even outside of major cities like Beijing and Shanghai. Format shows like Roast! (tùcáo dàhuì 吐槽大会) have pushed stand-up into the mainstream. Featuring Anney Liao : cofounder of Run Wild Comedy Club Beijing (玩脱喜剧) Jerry Kim : cofounder of Run Wild Comedy Club Beijing (...
#48 China's burgeoning stand-up scene
February 03, 2021 21:39 - 1 hour - 55.9 MBA few years ago, the stand-up comedy scene in China was largely considered to be alternative culture, with few venues for comedians and patrons. This stands in stark contrast to today, with over 100 comedy clubs nationwide, even outside of major cities like Beijing and Shanghai. Format shows like Roast! (tùcáo dàhuì 吐槽大会) have pushed stand-up into the mainstream. Featuring Anney Liao : cofounder of Run Wild Comedy Club Beijing (玩脱喜剧) Jerry Kim : cofounder of Run Wild Comedy Club Beijing (...
#48 China’s burgeoning stand-up scene
February 03, 2021 08:00 - 1 hour - 56 MBA few years ago, the stand-up comedy scene in China was largely considered to be alternative culture, with few venues for comedians and patrons. This stands in stark contrast to today, with over 100 comedy clubs nationwide, even outside of major cities like Beijing and Shanghai. Format shows like Roast! (tùcáo dàhuì 吐槽大会) have pushed stand-up into the mainstream. Anney Liao and Jerry Kim, cofounders of Run Wild Comedy Club Beijing (wántuō xǐjù 玩脱喜剧), tell Aladin Farré and Hank Liu about thei...
#47 "Red creatives", a book on cultural policy in China
January 12, 2021 20:42 - 45 minutes - 31.1 MBChina’s cultural industry is not often the topic of a book. However, the newly released Red Creative: Culture and Modernity in China tackles questions about how the government sees its cultural industry and how the domestic cultural industry has evolved over time. The book’s authors, Dr. Justin O’Connor and Dr. Xin Gu, joined the show to discuss their findings and to reflect on cultural policy in China. Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you hav...
#47 Red creatives
January 12, 2021 20:42 - 45 minutes - 31.1 MBChina’s cultural industry is not often the topic of a book. However, the newly released Red Creative: Culture and Modernity in China tackles questions about how the government sees its cultural industry and how the domestic cultural industry has evolved over time. The book’s authors, Dr. Justin O’Connor and Dr. Xin Gu, joined Aladin Farré to discuss their findings and to reflect on cultural policy in China. Middle Earth is made by China Compass Productions. If you have a China-themed cultur...
#46 China's TV format industry
December 30, 2020 22:29 - 57 minutes - 39.2 MBAs much as everyone would love to claim that they enjoy “highly refined” art and movies, many people enjoy the guilty pleasure of watching reality shows featuring celebrities making a fool of themselves. China has a lot of these shows, and they drive an infinite number of online debates and memes. These cultural products are a vibrant part of China's entertainment industry and also help push the sale of VIP memberships on a variety of internet platforms. Today's guests give an insider’s view...
#45 A legal perspective on intellectual property rights in China
December 01, 2020 21:33 - 28 minutes - 19.3 MBZhang Shiwen 张释文, the head of entertainment and a partner at the law firm Huiye in Shanghai, talks about her latest book, Guidance and Compliance: The Way to China’s Entertainment Market. She delve into her research on intellectual property protection in China’s film, music, and television industries, and they also discuss a few case studies from her own work in China. Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project l...
#44 Does China still make indie films?
November 10, 2020 20:37 - 54 minutes - 37.8 MBLong gone are the days when Chinese film directors could shoot their films and win awards abroad without complications back home. But even with stricter regulations regarding the shooting and distribution of films in China, some have not stopped creating unique stories for the big screen. Today's guests share their insights into the current scene of low-budget films and art-house movies coming from China. Featuring Cao Liuying : Co-Founder of Midnight Blur Films Karin Chien : Film Producer ...
#43 Building Clockenflap, Hong Kong’s biggest music festival
October 27, 2020 20:08 - 36 minutes - 25.3 MBMeet Justin Sweeting, Hong Kong’s ultimate party organizer. Over the last decade, he has elevated Hong Kong’s music scene as a co-founder of the Clockenflap music and arts festival. Clockenflap has come a long way from its humble beginnings back in 2008 to become the city’s biggest festival, with over 30,000 participants per day during peak hours. Justin explains how Hong Kong, his hometown, became a hub for music and examines the rise of Asia as a market in the music industry. The intervie...
China's board game industry
October 13, 2020 21:04 - 45 minutes - 41.7 MBChina’s card and board games market size was valued at $580 million in 2018, and is projected to reach $1.6 billion by 2025. Minlu Chen, co-founder and chief marketing officer of Gstone Games, Hao Zhang, founder of Labyrinth Culture, and Ired Zhu, marketing director at Asmodee China, are passionate gamers trying to develop this market. They explain to Aladin Farré the strengths and weaknesses of China’s market, how to protect your intellectual property, and recent trends in the indu...
#42 China's board game industry
October 13, 2020 21:04 - 45 minutes - 31.3 MBChina’s card and board games market size was valued at $580 million in 2018, and is projected to reach $1.6 billion by 2025. On this episode we dive into the strengths and weaknesses of China’s market, how to protect your intellectual property, and recent trends in the industry. Featuring Minlu Chen : Co-Founder & CMO of Gstone Games Hao Zhang :Founder of Labyrinth Culture Ired Zhu : marketing director at Asmodee China Middle Earth is made by China Compass Productions and hosted by Aladin...
#41 Light art in China
September 29, 2020 20:11 - 42 minutes - 29.1 MBLeading the world in the LED market, it was only natural for China to join the fun of light art (also known as luminism) that is growing around the world. Art curator and co-founder of Kaleidoscale Marcom, Drue Chiam shares her experience on how this market has developed over the years she was in China, talent procurement, how to protect your IP and, of course, how COVID-19 impacted an art form that usually happens outdoor with huge crowds. Middle Earth is made by China Compass Productions...
#40 The ‘Mulan’ debacle
September 22, 2020 19:44 - 38 minutes - 26.6 MB“If Mulan doesn’t work in China, we have a problem,” said Alan Horn, the co-chairman of Walt Disney Studios, to the Hollywood Reporter. Unfortunately, the film had a lot of issues: inaccurate storytelling, cultural appropriation, and political scandals, not to mention a poor showing at the box office. What were the hurdles the movie faced and how Mulan could be a lesson for film studios hoping to tell Chinese stories for international audiences? Featuring Hank Liu : Film Editor Elaine Yau :...
#39 Star power in China
August 26, 2020 20:48 - 54 minutes - 37.8 MBChina’s entertainment industry has undergone staggering changes over the past two decades. The content, the ways it's delivered, and even the stars themselves are taking shape in a manner that is unique to China and reflects a new type of user — one who has come of age in the digital era. Provincial governments partner with stars to sell goods as arbitrary as farm equipment. Kim Kardashian has collaborated with famous live streamers to sell perfume. The show dives on how the budding Chinese ...
#38 Beijing’s influence on Hollywood productions
August 19, 2020 19:42 - 59 minutes - 41.2 MBHollywood's studios are increasingly wary of provoking China’s government by making films that contain “sensitive” content. Some films have even self-censored portions of their own films intended for the global market, in fear of retribution. On today’s show the conversation dives into the origins of how and when Beijing’s cultural policy began to impact Hollywood decision making in film production. The trio also provide concrete examples of how the studios negotiated a share of the growing ...
#37 Mahua FunAge: Building a comedy empire
July 30, 2020 20:23 - 29 minutes - 20.3 MBFounded in 2003, Mahua FunAge (开心麻花) is a cultural company that focuses on comedy content, including plays, musicals, children’s shows, improv, online TV series, and films. As of 2020, it has produced six successful feature films and 40 plays with the support of 400 staff members. Leer Cheng, vice president of the company, joins the show to discuss its recipe for success and how the entertainment industry in China has grappled with COVID-19. Middle Earth is made by China Compass Production...
#36 Transforming a Chinese movie studio
July 07, 2020 22:40 - 45 minutes - 31 MBOf the 3,000 film studios located in China, Xiangshan Global Studios in Ningbo is one of the most important. Felix Lou, vice managing director of its international development division, joins Aladin to discuss the origin of the studios, its business model, the talent needed to maintain the operation, and some of its current international collaborations. Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting yo...
Building an online content platform in China
June 25, 2020 20:42 - 47 minutes - 32.7 MBRaz Gal-Or is the founder of the Foreigner Research Institute (wāigǔorén yánjiū xíehuì 歪果仁研究协会), a successful online platform that promotes foreigners creating content in China. Now known as Y-Platform, it has garnered a following of 80 million through 30 channels and influencers. In March 2020, Raz’s company raised $5 million from Sina Weibo and the online gaming company Beijing Kunlun Tech Co. What you’ll hear is the audio from a presentation organized by the nonprofit BeHive, which aims ...
(Bonus Episode) Building an online content platform in China
June 25, 2020 20:42 - 47 minutes - 32.7 MBRaz Gal-Or is the founder of the Foreigner Research Institute (wāigǔorén yánjiū xíehuì 歪果仁研究协会), a successful online platform that promotes foreigners creating content in China. Now known as Y-Platform, it has garnered a following of 80 million through 30 channels and influencers. In March 2020, Raz’s company raised $5 million from Sina Weibo and the online gaming company Beijing Kunlun Tech Co. What you’ll hear is the audio from a presentation organized by the nonprofit BeHive, which aims ...
#35 Film score composition in China
June 17, 2020 19:57 - 36 minutes - 25.3 MBAs content and movie creation continues to surge inside China, the need for more film industry professionals is now more pressing than ever. One role that lies at the center of creativity and technicality lies the score composer - the individual responsible for creation of music to accompany a film. On the podcast this week, film composers Liu Ye and Sean Calvo explain the work they do in the field, the issues they face, and how traditional Chinese music is utilized within the production pro...
#34 China’s sports industry
June 03, 2020 17:58 - 55 minutes - 38.5 MBIn 2014, the Chinese government released a policy document — now referred to as Number 46 — that outlined China’s plan to create the biggest sports industry in the world, with the target of $700 billion in annual revenue by 2025. We discuss the country’s national policies on sports and the business and collaborative opportunities in this industry. Featuring Jonty Dixon : Sports Editor at Xinhua News Wenjing Soong : Sports Consultant & Agent Michael Sun : Chairman and CEO of SlamBall Asia...
#34 China’s sports industry
June 03, 2020 17:58 - 55 minutes - 38.5 MBIn 2014, the Chinese government released a policy document — now referred to as Number 46 — that outlined China’s plan to create the biggest sports industry in the world, with the target of $700 billion in annual revenue by 2025. We discuss the country’s national policies on sports and the business and collaborative opportunities in this industry. Featuring Jonty Dixon : Sports Editor at Xinhua News Wenjing Soong : Sports Consultant & Agent Michael Sun : Chairman and CEO of SlamBall Asia...
#33 The Chinese entertainment companies of Wall Street
May 15, 2020 13:57 - 46 minutes - 32 MBOnce Chinese companies rise to the top of the domestic market, another challenge emerges: publicly listing on one of the major U.S. stock exchanges. Among the more recent listings, there is Bilibili and iQIYI for video, and Lizhi and Tencent Music for audio. In that episode guests explain the requirements of going public in the United States, the knowledge gap between Chinese companies and Western investors, and how going public can influence content creation and distribution. Featuring Ros...
#32 Intellectual property protection in China’s entertainment industry
April 29, 2020 13:39 - 53 minutes - 36.8 MBIntellectual property protection on copyrights is seen as being nearly nonexistent in China, but does that argument really hold water? What are the general positions of the Chinese government on international protection in the television and film industries? Featuring Mathew Alderson : Partner, Harris Bricken Li Jianbin : Copyright & Distribution Specialist Frank Yang : Senior associate, Marks & Clerk Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you ha...
#31 The visual effects industry in China
April 22, 2020 20:07 - 43 minutes - 30 MBJohn Dietz of BangBang Pictures has worked on over 30 movies in China, ranging from blockbuster films to micro-budget independent projects. He has seen the domestic visual effects (VFX) industry grow tremendously since moving to China in 2009, and works as a third party who handles top-to-bottom implementation of VFX for film projects. He shares a few tricks of the trade, including how he finds success working with international teams, and provides details about the logistics of some of the ...
#30 Connecting Chinese and European film producers
March 24, 2020 22:16 - 34 minutes - 23.5 MBFor years, Chinese producers only had eyes for the “Hollywood model.” That is, big-budget projects and, hopefully, even bigger returns. After volatile times for the Chinese film industry, and events like the Fan Bingbing tax evasion scandal, producers realized that other business models can exist. We explore how this industry with Bridging the Dragon. This association has connected European and Chinese filmmakers since 2014, with the support of various Western film funds, production companie...
#29 Online KOL marketing in China
March 10, 2020 21:39 - 35 minutes - 24.1 MBKey opinion leaders, or KOLs, have a strong connection to Chinese internet users and are now highly sought after to sell products to huge audiences on ecommerce websites and streaming platforms. We dive into the reasons why this growing industry works so well in China and how, eventually, live streamers may end up consuming the same brands that hired them in the first place. Featuring Elijah Whaley : Chief Marketing Officer at PARKLU Middle Earth is made by China Compass Productions and ho...
#28 The effects of the coronavirus on China’s entertainment industry
February 26, 2020 20:36 - 42 minutes - 29.4 MBChina’s culture and entertainment industry is bracing for serious challenges amid the COVID-19 epidemic. This particularly applies to the film and tourism sectors, which are facing significant headwinds. Yet while people remain quarantined at home, short-video apps and the gaming sector are seeing massive traffic spikes. Featuring Terry Mieremet : Entrepreneur in the Tourism Industry Cecily Huang : Producer at Australian Broadcasting Corporation Sebastian Francois : Gaming Industry Consult...